After joining dunnhumby in 2005, Simon held various management roles in the UK business working with Tesco and suppliers, using data and science to help them improve the shopping experience. He relocated to China in 2008 to lead business development and latterly took up the role of Managing Director for the region. Now heading up LatAm, Simon is building on his impressive track record of adding value to the core business of our retail partners.

Experience

Simon has over 20 years’ experience turning complex consumer data into commercially relevant insight for retailers and brands. Holding consultancy roles with software company Quadstone and strategy consultants Peppers and Rogers Group, he has worked with blue chip companies across Retail, Financial Services, Telco and Government sectors, developing mathematical models to optimise marketing and develop customer segmentations.

What makes Customer Data Science work?

“For organisations to truly succeed in this challenging retail environment, they need to develop more personal and more profitable relationships with their customers. This can only happen through a deeper understanding of customers’ needs and customer value which comes from the insights we see in customer data.”

Qualifications

PhD in Computational Physics from the University of Edinburgh