McKeever's Price Chopper Supermarkets Selects PriceStrat for Price and Promotions Optimization

15 January 2013

CINCINNATI, OH – January 15, 2013– KSS Retail from dunnhumby, today announced an agreement with McKeever Enterprises, Inc., owner and operator of nine Price Chopper supermarket locations in Kansas City, Missouri, to provide price and promotion optimization services through its proprietary PriceStrat analytical tool and consulting services.

“We see price optimization as a competitive advantage in helping us achieve and maintain our sales objectives for unit sales, sales dollars, gross profit dollars and gross margin,” noted Tim Cosens, Director of Merchandising, Marketing & Technology, McKeever Enterprises. “We believe that KSS and PriceStrat will help us maintain our price image in the midst of fierce competition,” he continued.

“We enable our retail clients to put the customer at the center of everything in order to create greater relevance and improve customer loyalty,” KSS Retail CEO Yael Cosset said. “Since McKeever is one of five independent companies operating a total of 49 Price Chopper locations in the Kansas City area, utilizing PriceStrat will help ensure the customer has a consistent experience and the highest level of relevance no matter what location they shop,” Cosset continued.

About McKeever Enterprises, Inc.
McKeever’s Enterprises, Inc. operates nine Price Chopper full service supermarkets in the Kansas City area. Founded in 1976, the McKeever Family has prided itself on providing great value for the community with Fresher Ways to Save!