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The Year of Customer-First Media

31 December 2014 — AMA's Marketing Insights

Follow three tips from Barbara Connors, Director of Media Capabilities, to ensure that your media investments (paid, earned, and owned) are insights-driven and customer centric in 2015. 

2015 Predictions: dunnhumby

30 December 2014 — Mobile Marketing Magazine

Nishat Mehta, Executive Vice President, Global Partnerships, predicts that in 2015 retailers will need to adapt to a customer who demands having control over their data.


Customers: Get Ready For Your Close-Up

23 December 2014 — AdExchanger

JB Brokaw, North America President of Sociomantic Labs from dunnhumby, writes for AdExchanger on the industry's need to deliver on the ultimate promise of addressable advertising: personalized, one-to-one messages delivered to individuals at the right time and place.

Five Ways To Correct Leadership Flaws

23 December 2014 — The Economic Times

Human Resources Head of dunnhumby India, Puja Kapoor, offers guidance to business leaders and managers on how they can build transparency with collegues and adjust other flaws that are hampering their ability to lead. 

EXCLUSIVE: More pay raises should be coming, Xavier survey says

22 December 2014 — Cincinnati Business Courier

The December reading of Xavier University's American Dream Composite Index powered by dunnhumby shows that 2015 might finally be the year for wage increases.


Here’s where consumers are headed in 2015

19 December 2014 — Cincinnati Business Courier

dunnhumyUSA CEO Stuart Aitken speaks w/ Cincinnati Business Courier about consumer trends & projections for 2015.

What next for the media industry? 2015 revealed

19 December 2014 — MediaTel

As the year draws to a close, Newsline gathered a range of media experts from different disciplines, including Executive Vice President of Global Partnerships, Nishat Mehta, to round off 2014 and have a look at what 2015 has in store. 


2015 Predictions: Coca-Cola Enterprises

18 December 2014 — Mobile Marketing Magazine

The Digital Director at Coca Cola Enterprises, Simon Miles, talks with Mobile Marketing Magazine about trends for 2015. Miles explains how retailers need to keep customers at the forefront of their mind, providing relevant content and targeted marketing. He cites a partnership with dunnhumby, "earlier this year we activated our Share A Coke campaign through Facebook, overlaying data from dunnhumby with insight from Facebook to create a fully integrated campaign, enabling shoppers to pruchase a personalized bottle of Coca-Cola from their local store.

Ch-Ch-Ch Changes: Tomorrow's TV

17 December 2014 — MediaPost Media Daily News

MediaPost talks with Vice President or Global Partnerships & Digital Advertising, Lung Huang, during the TV of Tomorrow conference. Lung explains how, thanks to big data, dunnhumby is able to attribute actual sales results to specific media campaigns. 

The Growing Landscape of Social Shopping

16 December 2014 — PerformanceIN

Jason Nathan, Global Multichannel Capability Director, explains how this year has been filled with retailers working on the social media space to help connect shoppers. Twitter's buy button and Tesco's launch of Orchard are just two examples of the initiatives retailers have incorporated in their customer engagement strategies to build advocacy, discovery, better prices, and/or fun. 


CPG Data Specialist Dunnhumby Sees A Future Forging New Currency

15 December 2014 — AdExchanger

Lung Huang, VP of digital advertising and global partnerships, speaks with AdExchanger about dunnhumby's role on the shopper marketing front, the acquisition of Sociomantic, and more. 


These restaurants are the best in customer service

12 December 2014 — Cincinnati Business Courier

dunnhumby has released its annual Customer Centricity Index for food service retailers. The list ranks retailers on how well they are responding to the needs and wants of their guests based on feedback from customers. To create the ranking, dunnhumby asked customers about restaurants' menu assortment, price, overall experience, promotions, loyalty, and communications. The firm has determined those categories are the most important to long-term customer growth.

In-N-Out, T.G.I. Friday's Top 'Customer-Centric' Restaurant Rankings

10 December 2014 — MediaPost Marketing Daily

dunnhumby has released top 10 lists based on its second Customer Centricity Index (CCI) on food service retailers, designed to measure how well retailers are responding to the needs and preferences of their guests based on feedback from actual customers. In-N-Out Burger and T.G.I. Friday's are the nation's most "customer-centric" fast food chains and causal restaurants.

Customer Centricity Index Top 10 Performing Restaurants 2014 Fast Food & Casual Dining

10 December 2014 — Loyalty360

The dunnhumby Customer Centricity Index (CCI) measures customers' perceptions of how well restaurants meet their needs and wants. This report provides a glance into customer perceptions of the most customer-centric fast food and casual dining restaurants. 

Ranking the top restaurant chains

9 December 2014 — Food Business News

Measuring consumer opinion of dozens of fast-food and casual dining chains, our consumer markets team conducted an on-line survey where more than 40,000 participants were asked to rate restaurant brands on seven factors, including menu assortment price, overall experience, feedback, promotions, loyaty and rewards, and communications. The results determined the top 10 fast-food and casual dining brands.

Women Helping Women honors dunnhumbyUSA

9 December 2014 — The Cincinnati Enquirer

dunnhumbyUSA is the Janet S. Klaine Philanthropy Award Recipient. Since 2006, dunnhumbyUSA's Helping Hands program has provided an outlet for dunnhumby employees to give back to local communities through gifts of time, talent, and donations. One of the key distinctions of the Helping Hands program is that employees select non-profits the company will support each year. Women Helping Women has been selected by employees as a Helping Hands non-profit for more than six years.

Raia Drogasil Partners with dunnhumby

1 December 2014

Raia Drogasil, largest pharmaceutical retailer in Brazil, has partnered with dunnhumby, the world leader in consumer science. With 25 years of experience in retail and operations i

Loyalty Killers: Off Pricing or Just Questionable Value?

1 December 2014 — Loyalty360

dunnhumby's Global Capability Director for Loyalty and the Global Managing Director for Price and Promotions explore one of the most important dynamics for brands, retailers, and customers - pricing. With "you won't lose out" propositions, price match, price promise, "loyalty buys you better prices" propositions, personalized pricing, member pricing, markdowns, and more, learn what your business needs to do to effectively tackle pricing strategy. 

INside the Boardroom: Mark Hinds, CEO Media Services at dunnhumby

26 November 2014 — PerformanceIN

Mark Hinds takes a look at the retail industry over the past year and selects the trends that have shaped (and will continue to shape) the landscape. All four put the customer first - and he explains how dunnhumby is helping retailers use the information they have available to best meet the needs of customers. 

EasyJet’s programme a reminder that brands should earn loyalty – not just reward it

20 November 2014 — The Drum

Naomi Kasolowsky, Global Capability Director, explains how EasyJet's investment and launch of a new loyalty programme offers brands another way to look at adapting such initiatives for their customers. Loyalty programmes should never be a replacement for flawed value proposition, but instead play a complementary role - brands should be rewarding loyalty having already earned this through other aspects of their customer-focused service. 

dunnhumby widens ad net

18 November 2014 — Bangkok Post

dunnhumby Ltd. plans to broaden its in-store media operations to cover all Tesco Lotus stores in Thailand after VGI Global Media's contract expires at year-end. The move means dunnhumby will provide instore media in every Tesco Lotus format starting in January 2015. 


Every Day Should Be Black Friday

18 November 2014 — AdExchanger

VP Digital Advertising & Global Partnerships for dunnhumby, Lung Huang, explains that even though Black Friday and Cyber Monday inspired the 24/7 modern-day online retail market, they are beacons of the past. While giving credit where it is due, Huang explores the future of the digital retail space. 

How design changes the way investors see your startup

10 November 2014 — VentureBeat

Kyle Fugere, entrepreneur and Investor for dunnhumby Ventures, writes on his experience in the start-up market and the industry's value on well-formed user experience and user interface, citing Tinder, iPhone, Amazon Fire, and enterprise software as examples. While not more important than the technology and IP, they can be just as important in determing the success of the company - and are often harder to achieve. 

How dunnhumby CEO Simon Hay Balances Big Data And Intuition

10 November 2014 — Forbes

Highlights of a conversations with Global CEO Simon Hay about changes in technology, the evolution of the science of analytics, and the potential pitfalls of data overreach. 


Using Data to Keep a Finger on Your Brand’s Health

5 November 2014 — AMA Marketing Insights

Building brands is a science. Guesswork and bad data have no place in solid science. Neither do underlying assumptions that have gone untested. In order to have a rigorous framework for deep, true understanding of shoppers' behaviors and attitudes, it's crucial for marketers to seek, find, measure, and understand high-quality data about the brand perceptions and behavioral trends of specific consumer groups. Director of Brand Consulting Solutions at dunnhumby, Erin Liber writes for the American Marketing Association's Marketing Insights


Future Group forms JV with UK insights company dunnhumby

31 October 2014 — The Economic Times (

Future Group has formed a joint venture with dunnhumby to develop and sell customer insights to clients in India. dunnhumby will leverage customer data generated from Future Group's retail network that attracts nearly 300 million customers at stores located in over 100 cities and 40 rural markets. 

Government pressure to 'go healthy' good for business

31 October 2014 — Food Manufacturer

Government pressure on food firms to make healthier products could boost business for food manufacturers and retailers, as more consumers tried to lead a healthy lifestyle. Consumers surveyed by the shopper research company dunnhumby believed it was also the responsibility of food businesses and not the government to ensure the availability of healthy foods. 

Health-committed consumers are more valuable than average shoppers

31 October 2014 — Store Brands

A quarter of consumers globally are committed to health, and these consumers are 24% more valuable to product marketers than the average customer, notes dunhumby report "Healthy, Wealthy & Wise." The report provides quantifiable data released to the health-focused consumer market's purchasing and influences, and shows clear opportunities for brands, including store brands, to meet this lucrative market's want and needs.

Consumers increasingly committed to better diets, ­but believe they’re less healthy, dunnhumby finds

31 October 2014 — Retail Times

The 'Healthy, Wealthy & Wise' report - which evaluated shopping habits of seven million consumers and surveyed more than 8,000 people in eight countries - reveals that approximately a quarter of shoppers globally are very committed to health based on their purchasing behaviour, increasing by 38% since 2009. 


60% Of Consumers Believe That Food Manufacturers Have A Role To Play In Helping Them Eat Healthy - dunnhumby Study

30 October 2014 — European Supermarket Magazine

An impressive 60% of consumers believe that food manufacturers have a role to play in helping them lead a healthy lifestyle, according to new research. The "Healthy, Wealthy & Wise" report, published by customer science company dunnhumby, also revealed how over 70% of those taking part in the study feel that we are less healthy than previous generations. 

dunnhumby Reveals Health-Committed Consumers 24% More Valuable Than Average Shopper

29 October 2014

62% of Health-Committed Consumers Cite Brand Guidance as Major Influence on Healthier Lifestyle Choices and Purchasing

'Health-Committed' Consumers Represent Major Opportunities For Brands, Retailers

29 October 2014 — Marketing Daily

People who are committed to healthful eating and lifestyles are well-informed about ingredients and food labels, and hard to sway with label claims. Yet, they don't fully appreciate the health benefits of frozen fruit and vegetables. Those are just a few insights from a new report from dunnhumby that analyzes the value and behaviors of "health-committed" consumers - those who devote more than 70% of their grocery purchasing to healthy products.


dunnhumby: Food brands can capitalize on consumers committed to health

29 October 2014 — Cincinnati Business Courier

More people are buying groceries based on whether they consider a product healthy, and that represents an opportunity for brands because such consumers shop more frequently and spend more, according to dunnhumby's latest report "Healthy, Wealthy & Wise."

Worried About Apple Pay? There Are Other Data Options for Retailers

29 October 2014 — Advertising Age

Dave Balter, Global Head of Investments, dunnhumby, explains how some retailers are hesitant to get on board with Apple Pay because they're wary of one company being the keeper of all of their data. 


Health-Committed Consumers More Valuable Than Average Shoppers

29 October 2014 — National Confectioner's Association

Consumers focused on health are 24% more valuable than average shoppers, according to a global study conducted by market researcher dunnhumby. The study also found the overall number of health-conscious consumers increased 38% since 2009, accounting for approximately a quarter of all shoppers now. The researcher finds these types of consumers tend to be more affluent, a trend that is reflected globally. 

70% of people believe they're not as healthy as previous generations

29 October 2014 — FoodBev

There has been a significant increase in the number of consumers making healthy eating a priority, and the majority of people say they plan to eat more healthily over the months ahead, according to a new global study from customer science company dunnhumby. 


Consumers are bullish, Xavier index says, but here’s the catch

28 October 2014 — Cincinnati Business Courier

Consumers can't wait to part with their cash these days. Their optimism is going through the roof, Xavier University's American Dream Composite Index powered by dunnhumby says. The last time there was this kind of increase in consumer sentiment, was the last (big) election in 2012," Greg Smith, a Xavier professor who oversses the American Dream index and one of its co-inventors says, "we saw the runup and then we saw a fall-off afterward."


The Next Phase of Addressable Advertising: Understanding TV ROI

28 October 2014 — Advertising Age

Targeting advancements are allowing marketers to extract the type of measurable results achieved by digital. Dish, Comcast, Kantar Media, and dunnhumby are listed as leaders in the space - focusing on good data and measurement. 

dunnhumby Tapping Data

27 October 2014 — Bangkok Post

dunnhumby is expanding its technological capability into big data to analyse customer behaviours and cope with the growing influence of social media. "We want to get a deep understanding about customers and know how they feel through their perceptions. It's more than just what customers do and buy," said Mark Hinds managing director for the Tesco market at dunnhumby. 


Retargeting By Any Other Name Is Still Retargeting

22 October 2014 — AdExchanger

Justin Petty, VP Media & Partnerships, writes "targeting brand loyal consumers has proven to deliver between four and 10 times as much ROI when compared to targeting nonloyal households." Programmatic buying and retargeting are essential in achieving such ambitious results and programmatic is expected to grown more than 25% each year for the forseeable future. 

Top brands sign for dunnhumby tool

21 October 2014 — DecisionMarketing

Coca-Cola and Unilever are among the first to sign up to a new data insight tool launched by dunnhumby, designed to help brands to better understand what their customers want and quickly respond to meet their needs.

Customer Experience event: Loyalty schemes need an emotional connection, says Pets at Home commercial director

21 October 2014 — RetailWeek

Loyalty schemes don't have to give anything away to be successful, according to Pets at Home commercial director Peter Pritchard. Global Capability Director for Loyalty at dunnhumby agreed, "When it's successful it's not really trying to change customer behavior, it feels natural."

How Tesco brought loyalty back to its stores

20 October 2014 — Marketing - Interactive

Ben Smith, Head of Retail & Media at dunnhumby Malaysia, worked with Tesco on its loyalty initiative, "we started to look at how we catered to our approach, personalised our offers, and enabled Tesco to make viable business decisions. If we can speak to you as individuals, ultimately we can win your loyalty."


dunnhumby adds new research tool

20 October 2014 — Research

dunnhumby has launched dunnhumby BAR (Behavioural Attitudinal Research), a research tool to help brands identify specific consumer groups. 

dunnhumby Tool Adds Rapid Surveys to Purchase Data

20 October 2014 — Daily Research News Online

dunnhumby has launched dunnhumby BAR, a market research tool allowing users to identify customer segments using purchase data, then target surveys to them by means of their firm's Shopper Thoughts research panel. 

Coke and Unilever adopt new dunnhumby research tool

18 October 2014 — The Grocer

Coca Cola and Unilever are among the first companies to use a new research tool from dunnhumby, for gaining crucial intelligence and analysis of customer buying decisions. The tool, dunnhumby BAR (Behavioral Attitudinal Research), enables brands to carry out research among millions of existing and recently-lapsed customers. 

Expert Column: Convenience Rules in Grocery

17 October 2014 — Progressive Grocer

Julian Highley leads the global trends unit, identifying and quantifying trends that will shape the retail industry. He writes for Progressive Grocer, "across income brackets and store formats, shoppers want a painless, quick dash to the store. To serve this need, retailers must first understand the mission-based shopping trip, so that everything from store layout to special offers and promotions can offer convenience and speed."

The five minute CIO: Yael Cosset, dunnhumby

17 October 2014 — Silicon Republic

Silicon Republic caught up with dunnhumby CIO and KSS Retail CEO, Yael Cosset, at Oracle Open World after his keynote presentation with Oracle CEO Mark Hurd.

Efforts intensify to grow Cincy tech workers

15 October 2014 — The Cincinnati Enquirer

A new USA Today and Enquirer analysis suggests the demand for many high-skill workers is only going to keep growing. Milen Mahadenvan, dunnhumby SVP, says data analytics will continue to be a huge growth area for consumer research and marketing firms. Like other IT professionals, there's a talent cruch. 

Wearables health data ‘massive opportunity’ for retailers, says dunnhumby CIO

2 October 2014 — Computer World

Health monitoring data generated via wearable devices will support retailers in providing innovative personalized services to customers, says CIO Yael Cosset, provided retailers can navigate privacy challenges. 


Loyalty Killers: Mystery

1 October 2014 — Loyalty360

What is eating away at your customers' loyalty - and why? Global Capabiliity Director of Loyalty, Naomi Kasolowsky, writes another piece for her series with Loyalty360, addressing key 'loyalty killers.' 


6 Ways To Embrace Smart Shopping

1 October 2014 — Marketing Magazine

The growth in mobile advertising has not been matched by a similar increase in creative marketing activity on the small screen. In advertising, context is everything, and agencies have struggled to unpick consumers' complex relationships with their phones. Jason Nathan, Global Multichannel Capability Director, argues that many brands have succumbed to panic. "There is a great deal of urgency among retailers, who are seeing thier online growth plateau and new players steal their market share. The ubiquity and speed of smartphones has created something of an arms race among brands."

The data science skills gap is real, and industry needs both academic and technological input to crunch big data, says dunnhumby CIO

1 October 2014 — Computing

At Oracle Open Work, Chief Information Officer, Yael Cosset, explains that the big data skills gap is a real IT industry affliction, and dunnhumby has two factions of scientist to combat the industry challenge. 


The 7 Pillars of Customer Centricity

1 October 2014 — AMA Marketing Insights

Emilie Kroner, explains the seven pillars of customer centricity, which provide a framework for action, giving companies the insights needed to track, measure and improve in seven core areas. By analyzing customers’ perceptions against these pillars, marketers have a blueprint for customer-centric activation to drive customer loyalty. Read more about the seven core pillars and how they can help boost customer loyalty. 

Oracle OpenWorld 2014: Walgreens and Dunnhumby look to digital health in the cloud

30 September 2014 — Computer Weekly

US retailer Walgreens and customer-science company dunnhumby are each moving further into the health and wellbeing market using the cloud. CIO, Yael Cosset, from dunnhumby and Walgreens' CIO described how the cloud is becoming a driver in the healthcare market during a keynote at Oracle's OpenWorld conference. 

In Defense of the Cloud

30 September 2014 — Marketing Daily

Chief Information Officer, Yael Cosset, explains the vaue of cloud solutions in one-to-one and personalized marketing. Only recently have brands been able to collect and interpret the vast amount of data consumers create and activate insights gleaned from it through real-time digital and mobile platforms. In fact, it is only through these cloud-enables solutions that retailers have been able to deliver these personal experiences for consumers. 

The big interview: Thomas Reiss (Sociomantic) the acquisition by dunnhumby

30 September 2014 — AdExchange.Fr

Thomas Reiss, Managing Director of Sociomantic France, updates AdExchange.Fr, with Sociomantic's progress and accomplishments over the past year, including dunnhumby's acqusition. 

Oracle CEO Mark Hurd Drills Down on the Emerging Challenges of Digital Disruption in OpenWorld Keynote

29 September 2014 — Database Trends & Applications

Yael Cosset presented at Oracle Open World today with Oracle CEO Mark Hurd. Cosset talked about how the company utilizes the cloud. The cloud has helped them ingest massive amounts of complex data that must be interpreted rapidly, and has standardized on Exadata and now stores over a petabyte of data on that platform globally. 

Oracle OpenWorld Kicks Off a Week of Education, Innovation, and Insights for Customers Around the Globe

29 September 2014 — Info Tech Spotlight

dunnhumby will be joining Oracle CEO Mark Hurd for the keynote presentation, sharing insights about the state of technology from cloud and customer experience to big data and engineered systems - everything for the modern enterprise now and in the future.  


Cincinnati ranked No 18 in Opportunity Cities by Forbes

25 September 2014 — FOX19 Cincinnati

Senior Vice President, Dave Palm, spoke with Cincinnati's FOX19 about how dunnhumbyUSA and its employees feel about living in Cincinnati: "Cincinnati is a great town for our employees....just the opportunities here for people to live and really prosper are really incredible." Cincinnati was ranked in Forbes' 19 Opportunity Cities: Places It May Be Easier to Make Your Mark list. 

dunnhumby buys into data firm

24 September 2014 — DecisionMarketing

dunnhumby Ventures, the company's venture caputal arm launched to give a leg up to the bright young things of data, has splashed the cash again as part of a $4M round of funding for ecommerce firm Content Analytics.

dunnhumby Ventures Invests in Content Analytics

24 September 2014 — Daily Research News Online

Investment vehicle dunnhumby Ventures has participated in a $4M Series A round of funding for eCommerce analytics firm Content Analytics, which will use the investment to scale its sales and marketing and expand its engineering team. 


It's Too Soon To Write The Mobile App’s Obituary

23 September 2014 — AdExchanger

Nishat Mehta, Executive Vice President Global Partners, explains that even though mobile phone owners are using less apps - it's not time to write the euology. The mobile app economy is maturing. Rather than fearing that the app economy is on life support, or headed that way, it seems logical that people are spending more time on mobile apps but focusing on ones that come preloaded on their phones, plus a chosen few, indispensible apps. 

Analysis: Tesco’s Robin Terrell on the retailer’s multichannel future

22 September 2014 — RetailWeek

Tesco's Robin Terrell believes Tesco Clubcard, and its research arm dunnhumby, are key weapons in the grocer's armoury in the fight for multichannel leadership. "The data we have on Clubcard gives us a much deeper relationship than other retailers and can mean we can achieve that seamless experience," he says. "We have an opportunity to lead and bring to life that personalization."

The Apple Watch Is Poised to Wipe Out Fitness Trackers

12 September 2014 — Mashable

Although many believe the Apple Watch (iWatch) will hurt the wristband fitness tracker category, Julian Highley, Global Director Cutomer Knowledge at dunnhumby, believes there is still a place for the devices in the market. 

Understanding consumers in a multi-channel world

8 September 2014 — Research

The evolving behaviour set of customers in the world of multi-channel retailing is well documented and not always easy to follow. It's easy to conflate the rapidly changing technology with analysis of those behaviours - while they are linked, they can and should also be thought of as apart. Let's focus on the behaviour side. Jason Nathan, Global Multi-Channel Capability Director, writes for Research. 

Dunnhumby and Sandtable agree joint venture to help brands understand customers

22 August 2014 — Retail Times

dunnhumby, the leading customer science company, has taken a 50% stake in agent-based modelling (ABM) pioneers Sandtable to develop new ways of understanding customer behaviour.

Industry Views: One Third Of Users Don’t Download Apps – Have We Lost Our App-etite?

22 August 2014 — MEF Minute

Have we lost our Appp-etite? According to a recent report from Deloitte, smartphone owners' appetite for new apps is declining with almost one third of respondents not downloading a signgle app in a typical month. Nishat Mehta, EVP of Global Partnerships, provides comment. 


It’s personal: how technology will change the way we shop

21 August 2014 — The Guardian

From internet-connected coffee cups that can personalise your drink to 3D-printed pants in the style of your choice, tech is changing the way retailers interact with us. A look at the future of technology in the retail environment with Global Multichannel Capability Director, Jason Nathan. 


dunnhumbyUSA Readies for Cincinnati HQ Move

21 August 2014 — Daily Research News Online

In the first quarter of 2015, dunnhumbyUSA will make the move to its new corporate headquarters in Cincinnati once construction of the 280,000-square-foot building at the corner of Fifth and Race streets is complete. 


dunnhumby Centre ‘tops out’ in downtown Cincinnati: PHOTOS

20 August 2014 — Cincinnati Business Courier

dunnhumbyUSA CEO Stuart Aitken makes the final concrete pour at the company's new headquarters building in downtown Cincinnati. 


Marketing Must Get Human

20 August 2014 — AdExchanger

Matthew Keylock, Senior Vice President and Global Head of Data, explains how marketers' approach to segmenting consumers needs a refresh. The future of personalization will enable businesses to know consumers in richer, more complete ways, providing the opportunity to bridge between people and the products and services they need. 


Sensible Youth: Do We Need A New Marketing Strategy?

18 August 2014 — The Marketer

Julian Highley, Global Capability Director, shares his thoughts on how brands can play their part in encouraging young people to make healthier food choices. The Marketer's latest guide: Marketing to Millennials. 


Tesco Clubcard operator dunnhumby in predictive data venture

15 August 2014 — The Grocer

dunnhumby has taken a 50% stake in Sandtable, a data science company that provides insights about human behaviour, what drives it, and the best way to influence it. 

Amazon's commercial conflict could hinder its payments play

15 August 2014 — RetailWeek

Jason Nathan, Global Capability Director, explores Amazon's commercial challenge and how/why their vision of the payment norm, near field communication (NFC), hasn't taken off. 

KSS Retail Introduces New Automation Solution to Enable Real-Time Price Optimization

14 August 2014

New PriceStrat® Release Empowers Omnichannel Retailers to Improve Speed and Competitiveness in Price and Promotion Strategy


Taking a Customer Science Approach to Loyalty

8 August 2014 — Meet the Boss TV

The customer-brand relationship is changing. Mobile devices, social media, ubiquitous connectivity: all are rapidly altering the way in which consumers engage with retailers and other brands, and changing the dynamic of power between the two. Meet The Boss visits Dave Balter and David Ciancio in the Boston and London office to find out how the retail world has changed. 


The 2014 AMA Gold Global Top 25 Report

6 August 2014 — AMA Marketing News

dunnhumby ranks eighth in the annual American Marketing Association's Gold Global 25 Report. The report was launched nearly two decades ago to track the revenue growth and organizational size of the world's largest market research firms. 

Retailers Are Transforming Marketing and Brands Must Adapt

5 August 2014 — Advertising Age

Retailers have a unique advantage with their ability to target and measure media. Recent marketing industry announcements like Amazon's self-serving media buying tool and Walmart's entrance into the media buying world, are showing how retailers are transforming the market. Allen Mason, Senior Vice President, Communications & Media writes for Ad Age. 

Loyalty Killers: Information

1 August 2014 — Loyalty360

Naomi Kasolowsky, Global Capability Director for Loyalty, writes about one of the top five Loyalty Killers: Failing to provide the right information at the right time. "Poor or insufficient information consistently ranks at the top of customers' pain points at all stages in the customer experience. Customers are crying out for better information; lack of it is often the reason for a product being picked up and put back on the shelf." 


Courting interns to come to Cincinnati

31 July 2014 — The Cincinnati Enquirer

Elizabeth Roberts is a senior honor student at the University of Alabam who is spending her second summer in Cincinnati as an intern at dunnhumbyUSA.


Retailers: Don't Give Up Control of Your Data

29 July 2014 — Advertising Age

dunnhumby and Walmart prove retailers can become publishers and agencies. dunnhumby's acquisition of Sociomantic has enabled dunnhumby and partner retailers to keep all of its data inhouse, and sell, rather than buy. 

Homeownership Dream Falters, Xavier Study Shows

28 July 2014 — Cincinnati Business Courier

Americans' view of home ownership fell by more than 1 percentage point in July, one of the bigger drops in the 35 categories that make up Xavier University's American Dream Composite Index, powered by dunnhumby. 


Does Online Advertising Actually Work?

28 July 2014 — AdExchanger

Tim Gough, Vice President, Media Solutions address the inevitable question - how is online advertising working for advertisers? There are many factors in deciding whether Internet advertising works. With more marketing dollars funneling into digital advertising, we are absolutely right to question the extent to which it does. 


The Battle For Programmatic Transparency

28 July 2014 — MediaPost RTB Insider

Over the past devade, we have seen the disruption of many commercial models, often credited to the Internet, but more accurately due to the freer flow of information. Nishat Mehta, Executive Vice President, Global Partners, explains that business models dependent on opacity are inherently unstable, as at least one party in the transaction, typically the customer, is left unsatisfied. 

Cincinnati's Largest Market Research Firms, 2014

11 July 2014 — Cincinnati Business Courier

The Cincinnati Business Courier ranks Cincinnati's Largest Market Research Firms, dunnhumbyUSA ranks number one. 

dunnhumby aims for vanilla in preparation for full Oracle cloud rollout

8 July 2014 — Diginomica

Andrew Hamilton, Global Head of Strategic Planning, explains dunnhumby's decision to invest in a number of Oracle's cloud-based Fusion applications. Two main areas of benefit for dunnhumby through the use of Oracle's cloud, will be efficiency savings through automation, as well as the ability to boost mobile working capabilities.  


Customer Science: dunnhumby CEO Simon Hay on the Importance of Data in Online Advertising

7 July 2014 — City A.M.

Chief Executive, Simon Hay, talks about the importance of data and how dunnhumby is stepping on the toes of both media agencies and management consultancies. 

dunnhumby India, The World’s Leading Customer Science Company Recognised As India’s Best Professional Services Companies To Work For 2014

1 July 2014 — EFY Times

A study by The Great Place to Work Institute, in partnership with the Economic Times, has named dunnhumby one of India's Best Companies to Work for 2014. The announcement came at the annual awards ceremony in Mumbai which felicitated the Top 100 organisations and Special Categories. dunnhumby has been recognised as one of the Top 5 Professional Services company to work for in India. 


Android TV: Google brings its ad business to the big screen

1 July 2014 — Connected Customer from MediaTel

For so long, we have been trained to not expect much from our TV's on-screen guide, writes Nishat Mehta, Vice President Global Partnerships. Can the launch of Google's Android TV change all that? The release of Android TV is both a response to a potential risk of losing opportunities in the living room, as well as a massive opportunity to learn more about its customers that can be used to deliver greater relevance. 

Don't Be Last In Programmatic

23 June 2014 — AdExchanger

What do digital marketers need to do? Keep working to the goal where performance and insights trump all other noise. Are you going to be the marketer who plays it safe and waits until everyone else is doing it? The tough choices are coming to your next budget marketing meeting. Prepare by reading VP of Digial Advertising & Global Partnerships, Lung Huang's, column for AdExchanger and 'don't be last in programmatic!'

Frequency of shopping trips increases 18% in five years, as dunnhumby finds fewer people make one large weekly shop

17 June 2014 — The Drum

The number of shopping trips people make has increased 18 % over the past five years as people move away from doing one big ‘weekly shop’ and opt instead to regularly make small basket purchases. 

The 2014 AMA Gold Top 50 Report

6 June 2014 — American Marketing Association

dunnhumbyUSA ranks #15 in the American Marketing Association's Gold Top 50 Report. 

How to innovate in marketing

4 June 2014 — Marketing Week

We conducted a recent study which found that approximately 70% of respondents are worried about new product development and business growth. dunnhumby Head of Brand, Dylan Slaney, points out that risks come with innovation - they're unavoidable. "In a climate where consumers constantly expect more for less, innovating is a necessity just to maintain share. The key is to innovate in a way that adds incremental value to your business and your cateory - this is the greatest challenge." 

Business leaders lack innovation insight

4 June 2014 — Research

Despite innovation being the backbone of business growth, a lack of quality advice is fuelling a fear of failure among business leaders and marketers according to a dunnhumby study.

What do Apple's WWDC revelations signify? - Starcom MediaVest, Carat, DigitasLBi and more discuss

3 June 2014 — The Drum

Apple's Worldwide Developer Conference in early June, prompted the technology brand to make a number of announcements including the launching of iOS8, taking on Dropbox, and the creation of a HealthKit. The Drum caught up with Nishat Mehta, EVP of Global Partnerships, to hear his take on what these announcements mean for the industry. Speaking on consolidated healthcare Mehta stated, "Over time, I think we will see the generation of more consumer-owned data so all advertisers wil have to deliver more value to share that data." 

Loyalty Killers: De-list Dramas

1 June 2014 — Loyalty360

In her first two articles in the Loyalty Killers series, Naomi Kasolowsky, Global Capability Director for Loyalty, covered PDD and needless barriers. Now she tackles the third in her series on the failures large and small that contribute to the death of customer loyalty. 

dunnhumby unveils world’s first in-depth study to show the rise of convenience as a global consumer shopping shift

31 May 2014

Significant increase in frequent, smaller shopping trips can be seen around the world giving the greatest rewards to retailers with a strong multi-format offer

Here's how dunnhumby's new HQ is taking shape

30 May 2014 — Cincinnati Business Courier

Dave Palm, SVP of Operations, sits down with Anastasia Mileham of 3CDC to discuss the new dunnhumbyUSA headquarters in Cincinnati. The construction space is scheduled to be completed in early 2015. 

dunnhumby partners with Xavier on American Dream Index

29 May 2014 — Cincinnati Business Courier

dunnhumby has signed on as a partner in a three-year-old Xavier University index that measures the American Dream. dunnhumby is collecting the data that goes into compiling the monthly index. 

Do You Really Need A Chief Data Officer?

27 May 2014 — AdExchanger

Global Head of Data at dunnhumby, Matt Keylock, makes the case for a Chief Data Officer. "If data is done right, data drives insights, enables smart strategies, and drives aligned executions based on a deeper understanding of your customer." The CDO can be the best person to help manage the major shifts in the big data era. 

Selling to the New 50+ Market

14 May 2014 — WVXU

Cara Pratt, Vice President of Manufacturer Practice of dunnhumbyUSA, discusses how companies can reach consumers aged 50+ and tap into the growing power of an aging baby boom generation. 

Media360: Sky IQ and dunnhumby announce ad partnership

12 May 2014 — Campaign

Sky IQ, the viewing intelligence arms of BSkyB, and dunnhumby are bringing together their data to offer better targeting and accountability. 

Maximizing Events: Promotions Optimization For Mother’s Day & Beyond

5 May 2014 — Retail TouchPoints

Mother’s Day is a time for children and spouses to express appreciation for the moms in their lives — and a time for stores to help them to do just that. Whether they’re shopping for flowers and chocolates, or jewelry and apparel, shoppers are looking for the best deals across a variety of categories. Retailers want to capture the potential increase in demand from holidays like this, and often use promotions to do so. But making the right decisions about promotional strategy isn’t always that easy.

You Priced This Milkshake: Supermarkets are using science to turn ordinary shopping habits into bigger profits

2 May 2014 — The Verge

How do you price a bottle of milkshake? Everyone from Ayn Rand to Karl Marx will give you a slightly different answer, but the majority of solutions boil down to some combination of cost, competition, popularity, and good old trial and error. That basic formula hasn’t changed for centuries.

Purposeful Loyalty: Customers Are Driving and Data is the Fuel

2 May 2014 — American Marketing Association: Marketing Insights

Milen Mahadevan, Senior Vice President of Client Solutions of dunnhumby, explains how many companies are collecting shopper data and not doing anything with it that benefits the customer. Businesses of all sizes and verticals can get their arms around co-created loyalty with the right steps. 

Loyalty & Beyond

30 April 2014 — Retail Leader

Consumers will accept giving up some privacy, if they see a clear benefit, says Oliver Harrison, loyalty solutions director of dunnhumbyUSA, "companies that demonstrate a clear and transparent use of how the data being collected benefits the customer, will stand to gain."

Retailers Are From Mars, Brands Are From Venus

22 April 2014 — AdExchanger

Focusing on the customer first and doing what is best for them has become the new norm for retail marketing strategies. Justin Petty, VP of Media & Partnerships, explains that when retailers work with brands, sharing insights from the data and enabling targeted brand communications, both parties win. 

Tesco puts better online ad-targeting top of mind

17 April 2014 — Campaign

Tesco's data division, dunnhumby, aims to make digital advertising more personalised. Campaign editor, David Benady, sits down with Chief Executive Simon Hay.

dunnhumby Enables Tesco to Optimize Promotions and Deliver Greater Value to Shoppers

14 April 2014

PriceStrat Software Empowers U.K. Retailer To Make Smart, Science-Based Merchandising Decisions That Promote Customer Loyalty

dunnhumby Acquires Sociomantic to Revolutionise Digital Advertising

3 April 2014

New Solutions to Provide Unprecedented Levels of Relevance for More Than a Billion Consumers Worldwide

LONDON – dunnhumby Ltd., the world’s leading customer science company and a wholly owned subsidiary of Tesco PLC, today announced the acquisition of Sociomantic Labs GmbH, the Berlin-based global advertising technology firm. Terms of the deal were not disclosed.

dunnhumby Acquires Sociomantic to Revolutionise Digital Advertising

3 April 2014

New Solutions to Provide Unprecedented Levels of Relevance for More Than a Billion Consumers Worldwide

LONDON – dunnhumby Ltd., the world’s leading customer science company and a wholly owned subsidiary of Tesco PLC, today announced the acquisition of Sociomantic Labs GmbH, the Berlin-based global advertising technology firm. Terms of the deal were not disclosed.

My Customer, My Friend

25 March 2014 — AdExchanger

Nishat Mehta, Executive Vice President of Global Partnerships, expalins that tactics retailers pursue to reward customer are only valuable if they support the overarching belief that the best relationships — personal, professional or corporate — depend upon loyalty, sharing and trust.

dunnhumby expands office space in Gurgaon

24 March 2014 — India Info Line

dunnhumby, has expanded its existing India headquarters at Gurgaon. It has added a new floor at Paras Twin Towers in Sector 54 with an area of 7,000 sq ft and a seating capacity of 70 people.

Retail Analytics Firm, dunnhumby, Hosted Its First Hackathon In India

24 March 2014 — EFY Times

dunnhumby, the world’s leading customer-science company, hosted its first Hackathon in India for students and professionals passionate about data. The mission at hand was to help a failing retail business identify ways to transform into a profitable venture by leveraging the power of data. 

Leverage Shopper Data For Successful New Product Development

21 March 2014 — Private Label Store Brands

Anna Saffer, Director, Manufacturer Practice New Product Development, explains how retailers leverage shopper data to help their store brand new product development efforts. This will allows retailers to find distinct opportunities that engage their unique shopper base instead of trying to be a “me too” to national brand products.

10 Highest Rated CEOs in the UK (2014)

20 March 2014 — Glassdoor

dunnhumby CEO, Simon Hay, was ranked ninth in Glassdoor's inagural list of the 10 Highest Ranked CEOs in the UK.

Base strategy on ‘candy champions’ for big sales gains: NCA and DunnhumbyUSA

20 March 2014 — Confectionary News

Confectioners should focus on the hard-core candy consumers that make up the bulk of sales, according to the National Confectioners’ Association (NCA) and DunnhumbyUSA.

Raley's Family of Fine Stores Earns Three Platinums at Loyalty360 Awards

17 March 2014 — Loyalty 360

Bryan Baecker, Director of Loyalty and Marketing at dunnhumbyUSA has worked onsite at Raley's Family of Fine Stores for the past three years. This has afforded him the inside view of Raley's Something Extra customer loyalty program that garnered three platinum honors at the inagural Loyalty360 Awards held during the 7th Annual Loayalty Expo. Baecker said Raley's commitment to a customer-first strategy is the over-arching reason for the loyalty program's success. 

100 Best Companies To Work For

4 March 2014 — The Sunday Times

dunnhumby jumped up 8 spots to place #52 in The Sunday Times' annual "Best Companies To Work For" ranking. This list is entirely based on employee opinions. 

dunnhumby Centre, by the numbers

28 February 2014 — Cincinnati Business Courier

The new 280,000 sq. ft dunnhumbyUSA headquarters in Downtown Cincinnati is making significant progress. Take a look at the construction site and explore all that goes into the project. 

15 People Shaping Boston's Tech Scene

26 February 2014 — Mashable

Dave Balter, Global Head of Investments at dunnhumby, is featured as one of the Top 15 influencers of the Boston start-up scene. 

IQ Big Data 50

26 February 2014 — DataIQ

Simon Hay, CEO of dunnhumby, ranks 8 in the IQ Big Data 50. The bigdata50 is a list of the most influential and important people in data for 2014. 

Top Trends: Bold, Basic, Better For You

18 February 2014 — Retail Leader

dunnhumby uses customer data to conduct an annual forecast that predicts the five consumer food preference trends for 2014. 

This Year in Retail Pricing

14 February 2014 — Chain Store Age

With unprecedented aggression in price reductions and promotions, a fiercely competitive market is seeing diminishing returns on its pricing strategies. Some truly disruptive changes in the market – including the technology-enabled ability of customers to instantaneously compare prices across online and offline, from retailer to retailer and brand to brand – are presenting big challenges. How will retailers resist the “race to the bottom” in a climate where customers feel almost entitled to deep discounts?

Oracle Exadata Case Study: When Bigger Helps You Go Granular - A Data Story

13 February 2014 — Database Trends And Applications

Chief Information Officer, Yael Cosset, explains how dunnhumby uses Oracle Exadata for "real-time" analysis. 

Loyalty Killers: PDD

12 February 2014 — Loyalty360

Naomi Kasolowsky, Global Capability Director for Loyalty, begins a Loyalty360 series identifying loyalty killers and exploring ways retailers can annihilate them.

Be Mine: Data-Driven Valentine’s Day Wishes

6 February 2014 — AdExchanger

VP of Digital Advertising & Global Partnerships, Lung Huang writes on the benefits of data-driven marketing and how advertising needs to be strong in both effectiveness and value. 

dunnhumby Honored For Community Service

5 February 2014 — The Cincinnati Enquirer

DunnhumbyUSA received the Medical Mutual Pillar Award for Community Service. The Pillar Award honors businesses of all types and sizes in the for-profit and non-profit sectors that make significant contributions to the community. 

KSS Retail Releases Advanced Version of PriceStrat®, Improving Flexibility and Control Over Pricing and Promotions Optimization

3 February 2014

CINCINNATI, OH – February 3, 2014–KSS Retail from dunnhumby today released a major update to its industry-leading PriceStrat® price and promotion optimization solution. With a strong focus on driving improved return on investment (ROI) and operational efficiencies, particularly through exponentially more efficient promotions-planning processes, PriceStrat Version 5.3 marks a significant upgrade to its solution for merchandising, marketing and category management teams at consumer goods retailers.

PriceStrat Selected by SpartanNash to Provide Promotion and Price Optimization Across Merged Organization

29 January 2014

Decision Extends PriceStrat Implementation across SpartanNash Banners; Decision Affirms Strategic Partnership and Results Achieved by Spartan Stores

CINCINNATI, OH – January 29, 2014–KSS Retail from dunnhumby has entered into an agreement to extend its price and promotion optimization solution across the retail banners of SpartanNash, a leading wholesale food distributor and grocery chain formed from the merger of Spartan Stores and Nash Finch in 2013.

How India Could Change Retail Marketing As We Know It

27 January 2014 — Forbes

Global CEO, Simon Hay, explores how India's revolution into the digital age will transform the retail market around the world. 

10 Commercial Projects Worth Watching in 2014

22 January 2014 — The Cincinnati Enquirer

The dunnhumby Centre, dunnhumbyUSA's new national headquarters, is featured as one of the region's top commercial developments for 2014. 

NRF Review Exclusive

16 January 2014 — Essential Retail

Emmanuel Dechelette, general manager of Dunnhumby France revealed that its analytics engine - using customer segmentation - enabled Monoprix to debunk some serious myths.

New Ways For Turning Data Into Dollars Now

15 January 2014 — Forbes

The supermarket group Tesco uses a data ecosystem to monetize data from its loyalty program, the Tesco ClubCard, through its customer science subsidiary, dunnhumby. dunnhumby provides consumer packaged goods (CPG) suppliers with an analytics platform which they can use to query anonymized retail transaction data, understand category dynamics and develop targeting strategies.  

Personalized Customer Contact Plan Helps Lift France's Monoprix

15 January 2014 — Loyalty 360

Since 2009, Monoprix has worked with dunnhumby to put the customer at the center of every business decision. This includes specific programs to better understand customers and to serve their wants and needs across Monoprix’s portfolio of 500 stores. 

Retailers Still Wrestling With Omnichannel Strategies, CIO Says

14 January 2014 — Wall Street Journal

Yael Cosset, CIO of retail analytics specialist dunnhumby Ltd., said another challenge is that traditional retail CIOs are accustomed to supporting brick-and-mortar stores, which have finite floor space. But growth in digital and mobile technologies is forcing CIOs to change that mindset, and broaden their capabilities to support online sales. “In a digital world, the capacity you need to support is virtually limitless” and subject to ebbs and flows, Mr. Cosset said. “One day, you may get 100 visitors to your smartphone app, the next day you get 10,000.”

Marketing at Metro: From Insights to Action

13 January 2014 — Supermarket News

At Metro, taking care of customers is a process that involves the entire organization. VP and Chief Marketing and Communications Officer, Giroux, oversees the company’s joint venture with Dunnhumby, and leverages the insights of that consulting and marketing services firm to influence everything from product selection and custom-tailored marketing offers to in-store operations.

Monoprix and dunnhumby Present Results of Customer Centricity Partnership at National Retail Federation’s BIG Show

12 January 2014

Monoprix, one of France’s leading retailers, presented the outcomes of its extended efforts to be more customer-centric.

Understanding the Customer Psyche

7 January 2014 — Entrepreneur

Simon Hay, global CEO of dunnhumby, a customer science company owned by Tesco, talks about personalizing retail experiences and the changes in consumer patterns after the economic crisis

How Big Retail Can Use Big Data To Act Small

6 January 2014 — AdExchanger

Head of Global Media and Partnerships at dunnhumby, Justin Petty, authors on the benfits customers have when a big store uses data to create a more personalized shopping experience. 

FoodTech Connect: Food & Ag Investment Sources Explode in 2013

6 January 2014 — Green Soil

dunnhumby Ventures, continues to make investments annually and is recognized as an innovative leader as an agricultural and food business supporting the future of tech. 

Tesco IT Chief Banks on RFID, Analytics, and in-car shopping for Future Success

3 January 2014 — V3

“Dunnhumby serves not just Tesco but lots of retailers in the US and internationally. In that company and elsewhere in Tesco, we’re using Oracle Exadata amongst other things. We’ve just done a huge Exadata implementation in Dunnhumby. For the transactional systems within Tesco, and for the data warehousing applications in Dunnhumby, it allows us to mine the data more thoroughly.”

Here's a look at the progress on dunnhumby's new headquarters

2 January 2014 — Cincinnati Business Courier

Dunnhumby USA’s new downtown headquarters is expected to open in January 2015, but construction at the site has been progressing at a rapid pace.