19 March 2015
Every year brings a plethora of companies giving their view on the “hottest trends.” But for trends to be useful and form a basis for strategy, retailers and brands should be looking at a multi-year time horizon, rather than just ‘what’s hot’ here and now.
This report introduces our ‘2020 consumer trends’ — the nine consumer-centric trends that will shape the future of retail and CPG in the years to come, on a global scale. These are the trends we believe retailers & CPG companies simply cannot, and should not, ignore
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