dunnhumbyUSA Hires VP to Lead New Business Development in Consumer Markets

10 August 2012

Company Continues Growth, Hires Retail Industry Veteran Brian Murphy

CINCINNATI--()--dunnhumbyUSA, an international leader in building sales and brand value for consumer goods and retail companies, has appointed Brian Murphy, Vice President, Business Development, to lead the company’s growth with retail partners in consumer markets. With over 25 years of extensive retail industry knowledge, Murphy’s role is instrumental in aligning business objectives and strategy to build measurable and sustainable value as dunnhumbyUSA expands its retail footprint into industry verticals such as apparel, beauty and food service. Murphy’s expertise lies in the areas of customer analytics, loyalty and customer relationship marketing, and supply chain management.

Murphy joins dunnhumbyUSA from SBC Advertising, a leading retail advertising agency in Columbus, Ohio. At SBC, he led business development and focused on client strategy and interactive planning for clients including AARP, Bob Evans, and Bed Bath and Beyond, among others. A seasoned executive, he also gained valuable experience as Vice President, Business Development at Brierley & Partners, a Dallas based leading loyalty program provider. Murphy earned a Bachelor of Science in Media Marketing from Sacred Heart University in Fairfield, Connecticut.

About dunnhumbyUSA

dunnhumby is the global leader in personalizing customers’ experience of retailers and brands. Analyzing data from over 350 million people in 25 countries, we help companies put customers at the center of every decision. We use our insight to improve customers experience of stores and communications to earn their lifetime loyalty. Our work with some of the world's biggest retailers and brands has demonstrated that those companies that deliver value to customers through personalization become and stay their customers' first choice. This strategic approach to putting the customer first in business improves our clients' like-for-like sales and profit margins - or, put simply, their brand value. Employing more than 1,500 people in 30 offices in Europe, Asia and the Americas, dunnhumby serves a prestigious list of companies including Tesco, Coca-Cola, General Mills, Kimberly-Clark, Macy's, Panera Bread Company, PepsiCo and Procter & Gamble. For more information, visit www.dunnhumby.com.