Plan. Do. Review. It’s essential to close the loop on your pricing and promotions programs with effective review and analysis. Failing to learn from your mistakes can have dire consequences in the retail market where margins are slim.
If you don’t have effective business intelligence scorecards that tell you if your pricing and promotional tactics are working as expected, you can’t move quickly to improve or reverse a negative trend. Visibility is key to repeat and extend your successes across the organisation, and replace your poor performing campaigns with better ones, fast.
Yet 71% of retailers say they have basic or almost no analytics capability, according to EKN Research. Different departments use different data, and category managers spend hours trying to pull data and format manual reports, with insights often coming too late to change course.
Can dunnhumby analytics software and services improve your business?
dunnhumby offers sophisticated analytics tools designed specifically to support the workflow of retail merchandising and category management teams. These solutions show you not only what happened, but also what you should do to jump-start further growth, all with a single view of the truth. We’ll help you speed the decision making process and shine a spotlight on growth opportunities, while helping mitigate costly risks.