What does health mean to customers?

What does health mean to customers?

14 July 2017

How to build a health strategy for your brands and categories: With health becoming increasingly important to customers when choosing groceries, retailers and manufacturers have been working hard to respond to the opportunities created by changing customer behaviour.
Our latest report What does health mean to customers? is key reading for anyone in the grocery sector looking to maximise their investment into health with initiatives such as:
  • new and reformulated products
  • changes to messaging and packaging 
  • review of price points & promotions
To ensure your health strategies have full impact, download the report to find out what UK consumers really mean when they talk about 'healthy food' and 'healthy diets'.



Customer Health Lead

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