From Sofa to Store: The Modern Customer Journey

What channels should you expect in interacting with your customer today? As technology, business and shopping habits evolve, it’s more important than ever to understand how each customer shops – and how their omnichannel journey can be influenced by relevant and timely communications at every step of the way. Online and offline, at home and in-store – when customers are more accustomed to be engaged across multiple touchpoints in real time, marketers should respond actively.

Take a look at this infographic demonstrating why having an omnichannel strategy is so important, and highlights the growing complexity of the modern customer journey that retailers and brands must understand.


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