Top Insights from the 2018 dunnhumby Retailer Preference Index: Convenience, Dollar and Drug Channel Edition

Top Insights from the 2018 dunnhumby Retailer Preference Index: Convenience, Dollar and Drug Channel Edition

23 October 2018

As we turned the corner to head into 2019, we published our 2nd edition of the Retailer Preference Index, focused on the U.S. Convenience, Dollar and Drug channel. Our goal: to understand what drives consumer preference for U.S. Convenience, Dollar, and Drug banners. This is the first study that quantifies retailer preference, based on a combination of emotional connection and retailer preference. 

Here are a few of the key takeaways for retailers to consider:

 

 

To learn more, download a free copy of the report. If your banner is in our report and you'd like your custom banner profile, contact us

The list of banners evaluated, in alphabetical order, include:

7-Eleven
ampm
ARCO
BP Shop
Casey's General Stores
Chevron Food Mart
Circle K
Cumberland Farms
CVS
Dollar General
Dollar Tree
Exxon On The Run
Family Dollar
Fred's
GetGo
Holiday Stationstores
Kum & Go
Kwik Trip
Love's Travel Stops & Country Stores
Maverik
Meijer Gas Stations
Mobil On the Run
Murphy USA
Pilot Flying J
QuikTrip
RaceTrac
RaceWay
Rite Aid
Royal Farms
Sheetz
Shell
Speedway
TA
Thorntons
Turkey Hill Minit Markets
Walgreens
Wawa

 

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