From sofa to store: the modern customer journey

As technology, business and shopping habits evolve, it’s more important than ever to understand how each customer shops – and how their omnichannel journey can be influenced by relevant and timely communications at every step of the way. Online and offline, at home and on the go - all touchpoints are an opportunity to engage your target audience. Our infographic below outlines why having an omnichannel strategy is so important, and highlights the growing complexity of the modern customer journey that retailers and brands must understand.


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