16 ways to place the customer at the heart of your strategy

16 ways to place the customer at the heart of your strategy

28 April 2017

Aligning business strategy to a Customer-First approach might seem like a daunting task, requiring significant investment. Most retailers are acutely aware of the financial benefits (positive sales growth and increased market share) of becoming more customer-centric, yet many still struggle to make the commitment. Positioning the customer as 'top of mind' with your employees and in your stores is a great starting point and our latest ebook highlights 16 simple customer-focused initiatives that can start you on the road to customer-first.

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Senior Customer Strategist

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