Online all the time - understanding the connected consumer

Online all the time - understanding the connected consumer

10 November 2017

With shopping taking place day or night, whenever convenient, and often combined with other tasks, consumer expectations are evolving. Traditional purchase patterns are becoming largely redundant as smartphones and wearables have taken more aspects of daily life online and the physical and virtual have become increasingly intertwined.

This newest report in our 2020 Consumer Trends series - "Online, all the time" outlines ways retailers and brands should adapt their approach to better interact with ‘always-on’ consumers, providing value without being intrusive.

Download the report to learn:

  • What factors are driving this trend
  • How technology is changing consumer behaviour and the impact this is having on retail
  • Key examples from retailers and brands who are changing their customer engagement models

 

 

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