Top Insights from the 2019 dunnhumby Retailer Preference Index: Convenience, Dollar and Drug Channel Edition
In October 2019, we published our 2nd edition of the Retailer Preference Index: Convenience Channel edition to explore the $654.3 billion market. Our goal: to understand what drives consumer preference for the top 27 U.S. Convenience retailers based on responses from around 7,000 U.S. households. This is the first study that quantifies retailer preference, based on a combination of emotional connection and retailer preference.
To learn more, download a free copy of the report.
The list of banners evaluated, in alphabetical order, include:
Casey’s General Stores
Chevron Food Mart/ Extra Mile
Exxon On the Run
Kum & Go
Kwik Trip/ KwikStar
Meijer Gas Stations
Mobil On the Run
Turkey Hill Minit Markets