Top Insights from the 2019 dunnhumby Retailer Preference Index: Grocery Channel Edition

In October 2019, we published our 2nd edition of the Retailer Preference Index: Convenience Channel edition to explore the $654.3 billion market. Our goal: to understand what drives consumer preference for the top 27 U.S. Convenience retailers based on responses from around 7,000 U.S. households. This is the first study that quantifies retailer preference, based on a combination of emotional connection and retailer preference.

To learn more, download a free copy of the report.

The list of banners evaluated, in alphabetical order, include:

  • 7-Eleven
  • ampm/ARCO
  • BPShop
  • Casey’s General Stores
  • Chevron Food Mart/ Extra Mile
  • Circle K
  • Cumberland Farms
  • Exxon On the Run
  • GetGo
  • Holiday Stationstores
  • Kum & Go
  • Kwik Trip/ KwikStar
  • Maverik
  • Meijer Gas Stations
  • Mobil On the Run
  • Murphy USA
  • QuikTrip
  • RaceTrac
  • RaceWay
  • Royal Farms
  • Sheetz
  • Shell
  • Speedway
  • Thornton’s
  • Turkey Hill Minit Markets
  • Wawa

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