Customer Champions – Creating market-leading pricing and promotional strategies

Bringing the customer into your retail planning is essential for success, but can be a challenge for brands. Jack Johnson, Client Director for dunnhumby in the UK, talks about how through our Loyalty Drivers methodology, we helped a client in the healthcare category create market-leading pricing and promotional strategies based on the needs of the customer.

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Watch more videos on Customer Champions Series 1 (North America) or Customer Champions Series 2 (Europe).

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