Webinar On Demand: Retailer Customer Data Monetisation

Retailer Customer Data Monetisation webinar

Webinar On Demand: Retailer Customer Data Monetisation

16 October 2019

Every customer transaction creates data which has value, but turning this data into actionable insights is the bedrock for creating new revenue. And in this increasingly tough retail environment, alternative revenue streams are too important to ignore. But there’s a right way (and plenty of wrong ways) to monetise data, so it’s important to understand what’s involved.

The Retailer Customer Data Monetisation Webinar took place on Wednesday, October 16, 2019 and presented the critical components of best-in-class data monetisation that can make all the difference to the success of your strategy.

Watch the recording and learn the steps your business needs to take to monetise:

  • Data – what types of data do you need?
  • Culture – does your business have the right skills?
  • Commercial approach – which model is right for your business?
  • Technology – will current systems and analytics enable monetisation?
  • CPGs – what level of involvement will you need from your suppliers

 

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Managing Director Global Manufacturer Practice

Managing Director of Category Management and Price & Promotions

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