Define and implement a robust data strategy
Retailers large and small know the value of data – and most consumer-facing business are already rich in this asset. Yet many lack the tools and the strategies to turn data into meaningful insight, or to use this insight to shape strategic decision making. With Data Strategy from dunnhumby, retailers can overcome this hurdle, using a unique mix of expert consultancy, data analysis techniques and advanced technologies to build and implement a strategy that drives real results across every aspect of the retail operation.
The value of Data Strategy
Whether you’re a commercial director seeking higher margins, a CMO hoping to improve marketing outcomes, or a loyalty director looking to understand Customer drivers, data is the answer.
- Understand how to extract value from your data
- Unlock crucial information and turn insight into strategy
- Learn how to optimise investments to transform your business
- Govern data more effectively and manage risk confidently
- Streamline data technologies to improve efficiency
Data Strategy Healthcheck
As part of our Data Consultancy process, we have developed a specific framework for assessing your current data landscape: the Data Strategy Healthcheck. Our Data Strategy Healthcheck helps to identify gaps and areas of strength to build upon, define a forward-looking strategy, and ultimately increase the value of your data.
Building a Data Strategy
An effective Data Strategy offers a range of tangible benefits, from implementing quick wins and uncovering errors, to building data governance frameworks and closing gaps within your data assets. At dunnhumby, we help you build a Data Strategy by scoring and providing recommendations against five key elements.
Data driven business
Align business objectives with data strategy to enable better decision-making
Connected Customer data
Define what Customer data needs to be accessible and ensure the proper quality and syndication is available
Ensure policies and processes for handling data, managing compliance and building trust are strong
Optimise how data is collected, managed and accessed with the right technologies and architecture
Talent, teams & ways of working
Identify skills and expertise gaps, ensure accountability, and improve collaboration around data usage
Our Data Consultancy offering provides an end-to-end process that helps you grow your data capabilities, taking a holistic view of how data fits within your business to design and execute solutions that empower you to use data more efficiently.
Establish and implement small changes that lead to big impact
Fix errors within your data to improve the accuracy of the insights it creates
Develop and design better frameworks for more effective data governance
Understand the value behind the data by mapping it against models
Data Strategy Healthcheck creates recommendations for action based on global best practice and dunnhumby’s years of experience delivering data strategies for global clients. Delivered through on-site interviews, workshops and access to data samples, this creates actionable recommendations for both fast tweaks and long-term investment.
Establish what’s missing from your existing data strategy and address accordingly
Build on existing excellence and duplicate success across the business
Move quickly to improve ROI by implementing quick wins with minimal effort
Understand where to prioritise spend in data and technology for maximum impact