CONNECT MEDIA – UK

Media
Media
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Connect Media

Redefining customer-first media

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Connect Media from dunnhumby connects retailers and brands to customers, wherever they are and whatever their mindset. We combine our media, data science and partnership capabilities to build connected media plans, resulting in personalised campaigns with measurable and actionable results.

 

How we help grow brands

 
1
Using first-party data to deliver more efficient and effective advertising in paid, owned and earned channels
2
Increasing the value of media investment to meet behavioural objectives through customer data science, based on targeting and evaluation
3
Providing accountability for brands, whilst supporting their values and integrity in the eyes of customers

Our services

 

Store
Media

In-store media from point-of-sale, retailer magazines and digital screens to experiential marketing packages, with industry leading store targeting and compliance.
 
 

Digital Display Advertising

Real-time targeted, personalised communications delivered via paid media or owned digital assets and powered by the leading science and real-time bidding capabilities of dunnhumby and Sociomantic.

E-Commerce
Media

Helping brands leverage retailer e-commerce platforms whilst enhancing the user experience using our relevancy science.
 
 
 

Direct
Marketing

Manage & measure direct communications (i.e. DM, email & coupons) to deliver data-led, tailor-made campaigns. A super targeted approach based on shopping behaviour ensures relevancy, ultimately driving sales, uplift and customer loyalty.

Media
Partnerships

Exclusive partnerships with businesses such as Sky, Facebook and Twitter which use shopping data-based targeting and evaluation to drive media campaigns and help understand the value of those channels by combining data sets.

Communication & Media Strategy Development

Behavioural based insight and planning capabilities to provide advice on how to develop your communication and media strategy to meet behavioural sales objectives.
 
 

 
 
"dunnhumby's media expertise has helped us to develop collaborative partnerships with brands and create connected media packages that deliver long-term brand growth, generate revenue and improve like for like sales."
 Adrian LettsManaging Director - Online, Tesco