Futureview

customer knowledge
customer knowledge
clear

Futureview

Formulate your winning strategy with market simulations built using advanced customer science

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For strategy, finance and all other business leaders.

Futureview

Explore alternative futures and evaluate the impact of different strategic initiatives using the best customer science available. FutureView is based on a detailed and comprehensive simulation of existing and future grocery markets. These reflect the way real people behave and the factors that influence their choices. It's your laboratory for testing strategies along a five year timeframe, and across all levels of retail landscape; market dynamics, retailer choice, formats, channels and categories.

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Return on investment you can expect

dunnhumby consultants work with you to map out opportunities and threats to your business over a five year timeframe. These are modelled through FutureView's powerful simulation engine.

Sales

Provides leadership teams with the evidence to make long term strategic planning decisions with the highest possible levels of confidence.

reports

Indispensable in dynamic environments to understand the impact of a wide range of issues which are inter-connected and happening simultaneously.

Consultancy support

Results can be mined to understand specific granular-level changes; by individual consumer type, region or channel

 

How it helps

Compared with other scenario planning currently available in grocery, FutureView is the first to offer these advantages:

 
1
The model is built using a range of reliable data sources further enhanced by our data scientists. Unlike other modelling tools, it includes data from many 100,000s of households and 1,000s of stores, to ensure statistical robustness.
2
The holistic market summary is always available, but confidence flows more readily as you drill-down into the granular-level detail – showing who, where and how.
3
Changing consumer behaviour patterns are predicted using actual decision-making and purchasing, and so it’s more insightful than the simple extrapolation of trends.
 

How it Works

1
BASE CASE

We work together based on evidence, and your experience, to agree assumptions in the market in the five years ahead. We then simulate these conditions to create the base case forecast. This is shown in terms of sales, share and customer metrics.

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SCENARIO CREATION

We work together to create scenario options, and market interventions that are relevant to explore. These can include potential market-level changes from a macro-economic perspective or specific competitor activity, and any other potential strategic options you are keen to understand.

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DRILL-DOWN

We can then drill down into a more detailed view of how it will impact geography, population segments or stores.

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