Integrated Promotional Planning

Price & Promotions
Price & Promotions
clear

Integrated Promotional Planning

Co-create relevant promotions, increase loyalty and maximise profit

For Category Managers, Pricing Departments and Marketing Professionals within retailer and vendor teams.

Integrated Promotional Planning

The most complete promotions management platform for retailers in the marketplace today. It combines dunnhumby's industry leading customer data science-driven forecasting with Aptaris' innovative workflow and vendor management to deliver improved customer engagement, increased loyalty and greater profits.

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Return on investment you can expect

Effective pricing & promotions strategies are the foundation for retailer success. Forecasting, scenario planning and data-driven decision-making help both retailer and vendor partners to achieve this goal.

profitability 3-5% increase
in profitability
vendor investment 3-5% increase
in vendor investment
auditing expenses Dramatic reduction
in auditing expenses
 

How it helps

This one-stop platform helps improve efficiencies at every stage of the promotions management process. The integrated workflow provides all the relevant information to plan, deliver and measure every promotion within retailer and vendor teams. The single platform supports:

 
1
Retailers – Category, Pricing, Marketing & Creative teams.
2
Vendors – Commercial, Marketing & Creative teams.
3
All communications within and between both parties – from planning through to implementation and analysis.
 

How it Works

1
CLOUD-BASED VENDOR PORTAL

Negotiate better deals, increase vendor funding, and reduce audit fees. The portal allows vendor submission of new items, cost changes, and promotional deals with over 40 configurable billing rules to manage vendor funds.

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PROMO ANALYTICS

Create and evaluate offers and market plans using real-time forecasts of performance in context of other offers in your plan and shopper segment effects. Event financials incorporate offer forecasts from each category plan, providing a single source of truth.

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PROMO FORECASTING

Forecast deals based on sales history and past promotional performance, evaluate proposed deals and model alternative scenarios to increase visibility into future performance. Identify cannibalization and halo cross-effects by item aggregate and segment.

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