Promotions Forecasting

Price & Promotions
Price & Promotions
clear

Promotions Forecasting

Grow profitable sales with real-time scenario modelling & optimisation

 

Promotions Forecasting enables retailers to accurately model, forecast, and plan effective promotions to drive sales and profit growth while rewarding Customers with engaging offers.

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Return on investment you can expect

A data-driven, scientific approach to making decisions about promotions means you can maximise forecasting accuracy, minimise risk and avoid ineffective promotions.

cash profits +1-3% increase
in cash profits
Sales +2-4% increase
in cash sales
investment x10 return
on investment
 

How it helps

Powered by the best-in-class Customer Data Science, it helps accurately model and forecast the effects of promotions, and understand their impact on your Customers and their baskets.

 
1
Forecasts the financial impacts of an item on promotion and its effect on the entire category.
2
Allows you to understand the effects of different promotional tactics, such as ad and in-store display locations.
3
Enables you to create and compare different promotional scenarios so that you can choose the one that meets your specific objectives and the needs of your Customers.
 

How it works

1
Plan

Select approved vendor offers to include in your category plan.

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2
Measure

Measures and displays the impact of line level cannibalisation on the non-promoted products.

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3
Forecast

Provides the total category forecast needed to negotiate more effective promotions with suppliers.

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