dunnhumby South Africa


South Africa

DUNNHUMBY is the world’s leading customer science company. We analyse data and apply insights from nearly one billion shoppers across the globe to create personalised customer experiences in digital, mobile, and retail environments. Our strategic process, proprietary insights, and multichannel media capabilities build loyalty with customers to
drive competitive advantage and sustained growth for clients.

About dunnhumby South Africa

dunnhumby was established in South Africa in 2012 to help retail partner Shoprite better understand its customers and apply those insights to deliver better shopping experiences and more relevant marketing. Collaborating closely with Shoprite and its suppliers, we analyse the shopping behaviour of more than 7.5 million customers to better predict and meet their needs – in- and out-of-store, online and off – all to earn their lasting loyalty. Shoprite is the number one retailer in South Africa and in 2013 its gross revenue reached R92 billion.

The team, based in Cape Town, is currently working with a continuously growing client base of prestigious companies across a large number of categories, including Unilever, P&G, Colgate, Coca-Cola and Kimberly Clark.





Our South African team is headquartered in Brackenfell, a small Afrikaans-speaking suburb just a short drive from the amazing culture, cuisine and climate of Cape Town’s ocean-side city centre. Sharing a space with our retail partner Shoprite, we’re fully integrated in their day-to-day and well-positioned to ensure customers are always at the heart of their decision making.

When we’re not in the office, you might find us conquering nearby Devil’s Peak, enjoying some biltong (South Africa’s famous dried, salted meat) or just taking in the breath-taking sights and history of this truly global city.

Year established:


Country Head:


Number of dunnhumbians:





contact us



Capetown: +27 21 983 5249