Who we are

We're agents of change –
transforming the industry, our clients, and the future

we are game changers

We revolutionised the way people think about loyalty when we discovered the power of customer science more than 25 years ago. But we didn’t stop there. We’ve innovated continuously since, finding new and better ways to know and delight customers to earn their lasting loyalty and deliver measurable results — and keep an industry on its toes.

we are business changers

We’re passionate about loyalty and partnering for future growth — that’s why we form long-term partnerships with clients and help transform them into customer-first organisations. When you put customers at the centre of all your decision-making, you’re better equipped to earn and reward customer loyalty every day.

we are future changers

We can help you know your customers so well you won’t just meet their current needs — you’ll predict their future ones and keep them coming back, again and again. With dunnhumby on your side, you can make the best business decisions now, and be prepared for whatever comes down the line.

About us

dunnhumby employs 2,000 people in offices across Europe, Asia, Africa, and the Americas, and includes social marketing and advocacy experts BzzAgent and advertising technology innovators Sociomantic.

During 2015, we sent over 16 million direct mail pieces leveraging the dunnhumby data and our relationship with dunnhumby that drove approximately 1% of incremental sales. These are some of the first steps in creating meaningful long-term connections with our customers.

Michael ArchboldCEO and Director, GNC


Meet the dunnhumby visionaries who think big — from the big picture to the big idea to the next big thing. Get to know our leadership team.

in the news

In our quest to delight customers, we push boundaries, push envelopes, and push ourselves. Find out what new things we’ve been up to.

In the community

We’re passionate about building loyalty, not only with our clients and their customers, but also with our employees and the communities in which they live and work. Learn more about our corporate responsibility.