Key strategic appointments at Tesco Media and Insight Platform will drive further growth with agencies

29th April 2024, London | Tesco Media and Insight Platform, powered by dunnhumby, has announced two key strategic appointments to support burgeoning demand from agencies for the delivery of retail media campaigns.

Steve Edwards - Head of Agency, Tesco Media & Insight Platform

Steve Edwards – Head of Agency, Tesco Media and Insight Platform

Joining the team in the newly created role of Head of Agency is Steve Edwards, currently Head of UK Agency Development at Amazon with specific responsibility for building and executing trading agreements and joint business plans with leading agency groups.

He will draw on this experience to develop and cement partnerships with agencies seeking to harness the unique power of retail media to deliver measurable value for Tesco Media and Insight Platform clients.

In his nine years at Amazon, Steve has fulfilled a variety of other key roles including Global Head of Agency Planning & Insight and Head of Emerging Ad Products.


Russell Franklin - Head of Client Business Development, Tesco Media & Insight Platform

Russell Franklin – Head of Client Business Development, Tesco Media and Insight Platform

Meanwhile, Russell Franklin will also join the team as Head of Client Business Development, with a remit to expand the role of Tesco Media among a broader range of clients, including non-endemic advertisers.

He joins from Pinterest where he was most recently a Lead Client Partner for emerging clients. Having also held positions at Google and Zenith, Russell brings a wealth of digital experience with him.

Both Steve and Russell will report to Nick Ashley, Client Development Director at Tesco Media and Insight Platform, who explained: “Retail media is no longer solely a bottom of funnel opportunity; increasingly, it is playing a broader role across the full marketing funnel for a wider range of clients.

“With agencies rapidly enhancing their capabilities in this area, and clients outside of FMCG increasingly aware of the opportunities retail media presents, now is the right time for us to extend the team further. To attract senior digital leaders of the calibre of Steve and Russell is a sure sign that Tesco sits firmly at the heart of the current media landscape.”

Steve Edwards commented: “I am delighted to be joining Tesco Media and Insight Platform at such an exciting point in its development, with more and more agencies exploring the value retail media can deliver for both brands and customers. Indeed, the wealth of options available within retail media is enabling agencies to truly showcase their creativity and deliver measurable value for their clients.”

Russell Franklin added: “Interest in retail media continues to grow exponentially, not least among non-endemic advertisers – an area which represents a huge opportunity for Tesco Media and Insight Platform. I look forward to playing my part in supporting those businesses in harnessing the power of retail media to support their commercial ambitions.”

For further information about the Tesco Media and Insight Platform, visit Tesco Media and Insight Platform Resources – dunnhumby.


About Tesco Media and Insight Platform

Tesco Media and Insight Platform is a partnership between Tesco, the UK’s largest grocery retailer, and dunnhumby, a global leader in Customer Data Science. Together, we always put the customer first.

Everything we do is fuelled by the insights generated via 22 million Clubcard households, a diverse, nationally representative, first-party behavioural dataset. We empower brands with granular insights so they can identify their most important customers and understand what matters to them.

We help serve brands and their media agencies via a unique mix of technology, software, and insight and media products which collectively help provide customers with a more relevant and personalised shopping experience. As the UK’s largest closed-loop Grocery Media and Insight Platform we’re able to connect the dots between advertising exposure and customer behaviour across online and offline touchpoints to help brands take better product, marketing, and commercial decisions and understand the true impact of their investment.


About dunnhumby

dunnhumby is the global leader in Customer Data Science, empowering businesses everywhere to compete and thrive in the modern data-driven economy. We always put the Customer First.

Our mission: to enable businesses to grow and reimagine themselves by becoming advocates and champions for their customers. With deep heritage and expertise in retail – one of the world’s most competitive markets, with a deluge of multi-dimensional data – dunnhumby today enables businesses all over the world, across industries, to be Customer First.

The dunnhumby Customer Data Science Platform is our unique mix of technology, software and consulting, enabling businesses to increase revenue and profits by delivering exceptional experiences for their customers – in-store, offline and online. dunnhumby employs nearly 2,500 experts in offices throughout Europe, Asia, Africa, and the Americas working for transformative, iconic brands such as Tesco, Coca-Cola, Meijer, Procter & Gamble and Metro.