Revolutionise your assortment approach with AI-powered data science

dunnhumby Assortment can help you improve collaboration across teams by delivering relevant and tailored assortments, whilst improving customer choice.

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Category Strategy & Localised Assortments tool

Helping retailers and brands perfect the science of shopping

Unlock the value of data and create engaging experiences that put the Customer first.

For Retailers
For Brands

Plan, execute, and measure the impact of Retail Media

dunnhumby Sphere is our all-in-one platform that enables you to enhance the sophistication of your Retail Media operations – without the complexity.

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Retail media solution - omnichannel advertising

Sustainable growth and smarter operations with our Customer Data Science

Become a Customer First business

Supported by advanced Data Science, put the Customer at the heart of every decision you make.

Grow profits and efficiency

Use deep Customer behavioural insight to improve margins and optimise operations.

Enhance loyalty and growth

Create Customer strategies that increase engagement, maximise the value of your retail media and unlock new revenue.

Intelligent brand growth and shopper understanding that increases sales

Activate your brand

Launch relevant, timely campaigns using media solutions informed by deep Customer insights.

Targeted sales conversions

Harness Customer Data Science to go beyond demographics and create personalised programmes that drive sales.

Gather actionable insights

Create a comprehensive Customer view with shopper dynamics, preferences and trends data to improve retailer collaboration.

How we’ve helped brands and retailers succeed

John Lewis Partnership - delivered advanced customer insights and retail media expertise
RaiaDrogasil - category management, customer-centric, customer knowledge, dunnhumby shop
Mondelez - dunnhumby shop, customer insights retail
Tesco - category management, retail media, retail media solutions
Walmart Data Ventures - delivered shopper insights & retail media platform
GlaxoSmithKline - delivered dunnhumby shop and improved shopper loyalty
Coop Norge - retail promotion optimization & data insights
foodstuffs - delivered category management & insights monetisation
Exito - retail media, customer knowledge, category management, dunnhumby Shop
McDonald's - customer knowledge & insights
Nestle - dunnhumby Shop, shopper behaviour and insights, retail media
Unilever - dunnhumby shop, shopper loyalty, customer insights retail
Metro - improved customer engagement and knowledge, category management with dunnhumby Shop
Meijer - retail media solutions, offsite media, personalization, category management
Raley's - delivered shopper behaviour and insights, customer engagement and knowledge
Majid Al Futtaim - Carrefour - delivered data-led decisions, improves the Customer experience and grows sales using Customer insights
Ahold Delhaize - insights monetisation, retail media monetisation
Danone - dunnhumby shop, shopper loyalty, customer insights retail
Coca-Cola - dunnhumby shop, shopper loyalty, customer insights retail
L'Oreal - dunnhumby shop, shopper loyalty, customer insights retail

The latest insights from our global experts