Las Vegas, USA – 20 September 2022 – dunnhumby, the global leader in customer data science, today released a special edition of its Retailer Preference Index (RPI), a comprehensive nationwide study of the $1 trillion U.S. grocery market, examining which grocers are winning customers as the economy falters. Market Basket bested Aldi and third-placed Winco as the top-ranked grocer during inflationary times. Grocery Outlet and Save A Lot rounded out the top five due to their superior ability to save customers money at a time when this matters more than ever. The next five retailers in the top ten are Lidl (6), Dollar General (7), Food4LessFoodsCo (8), Family Dollar (9), and Military Commissaries (10). The dunnhumby RPI: Special Inflation Edition was released today as part of The dunnhumby Quarterly: a strategic market analysis of key retail themes, with the latest edition focused on consumers’ reaction to rising grocery prices.
While Amazon is better positioned than any retailer for long-term success in grocery, their value proposition for inflationary times is no better than the average grocer. As a result, Amazon dropped out of the first quartile as their web traffic declined -6.5% so far this year. H-E-B, the top-ranked eCommerce retailer in the dunnhumby eCommerce RPI, finished 12th.
“Market Basket has shown itself to be the best performing retailer in these times of economic uncertainty, by being the best in the country at saving customers money while simultaneously building stronger emotional connections with their shoppers and thereby increasing their shopper visits faster than most other retailers,” said Grant Steadman, President of North America for dunnhumby. “Retailers who are focusing their customer value proposition on saving customers money are best positioned to meet the challenges of this prolonged period of inflation and economic uncertainty.”
Key findings from the study:
Methodology
The overall RPI rankings are the result of a consumer survey-informed statistical model that predicts how retailers execute on the customer needs that matter most for driving performance and emotional bonds with shoppers. As part of this study, two online surveys, one in October 2021, just as inflation was beginning to heat up, and a second survey in May-June of 2022, were conducted surveying 18,000 grocery shoppers. dunnhumby then modeled how differences in shoppers’ perceptions impacted foot traffic and web traffic growth during 2022, as well as emotional connections with shoppers. Foot traffic data was sourced from Placer.ai, and web traffic was sourced from global digital analytics provider, Similarweb. Sixty-nine of the largest U.S. grocery retailers in conventional, mass, club, specialty, discounter, drug, and dollar channels were included in the RPI.
For press-related inquiries, or to just learn more about dunnhumby, please contact [email protected].
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