Our Science

A look at dunnhumby’s unique Customer Data Science, which is at the core of everything we do

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Combining the latest techniques, algorithms, processes and applications

Customer Data Science is at the core of everything we do. Our approach helps our clients activate against Customer behaviour in a truly meaningful way to transform business strategies and drive results. From planning campaigns and curating shopping experiences to analysing the impact of your actions and forecasting, here’s how it works:

Our Science - Cutting Edge

Cutting Edge

We combine unrivalled experience with the latest scientific techniques to stay at the forefront of our industry

Our Science - Expert Knowledge

Expert Knowledge

We turn complex science into actionable strategies for the world’s leading retailers and CPGs

Our Science - Packaged Solutions

Packaged Solutions

Our services and solutions are put together with value, speed and security front of mind

Our heritage

We have delivered science to many of the world’s leading retailers and CPGs in over 25 countries, for more than three decades. Combined, our team has significant knowledge and experience about what works and, just as importantly, what doesn’t. For our clients, this means gaining access to experts who pioneered Customer Data Science and continue to shape its direction.

Innovation and science

Our team of around 500 data scientists works on thousands of client projects every year. Together, we are taking data science further forward, encompassing Artificial Intelligence and machine learning models for greater speed and accuracy. We maintain our cutting edge by empowering our people through training, tools and opportunities to deliver data science on large, rich and diverse datasets.

Our Science - Innovation and Science
Our Science - Future Focus

Future focus

We constantly look to the future and continually invest in our people and our solutions, developing deep learning capabilities to inform our work in years to come. Right now, we are working on cutting-edge projects with world leading universities, bringing the next generation of Data Science to our clients. Current projects include computer vision, natural language processing and re-programmable hardware.

Our people

From our research team to applied data scientists highly skilled in consultancy, intelligent and innovative people have always been integral to dunnhumby’s success. We bring the best minds in Data Science, recruiting from a diverse range of backgrounds. dunnhumby talent is moulded at some of the most prestigious research institutions in the world, such as CERN, Oxford and Imperial.

Find out about careers at dunnhumby
Our Science - Our people

The dunnhumby customer data science leadership team explain what sets our science apart


Discover how our science works for retailers

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Discover how our science works for brands

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CPG Retail Data Analytics: Assortment, customer centric first strategies, Category management & consumer decision tree, Shopper insights
Bring Customer First to life at your business

A Customer First approach begins with a robust Customer Strategy – contact dunnhumby today to set your plans in motion

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