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Assortment
Create customer-led assortment recommendations that reflect real customer behaviour
Assortment decisions may look data-driven on the surface, but too often they’re still built on averages and assumptions rather than real customer behaviour. Without science-led decision-making, retailers struggle to create a truly compelling customer offer - making it harder to stay competitive and deliver the right range, in the right place, at the right time.
Decisions rely on broad averages, not granular customer behaviour
Customer offers lack relevance, limiting differentiation and competitiveness
Ranges are shaped by constraints and inputs, not optimised outcomes
Opportunities to improve performance are missed through lack of optimisation
dunnhumby helps retailers create more compelling, competitive customer offers by replacing assumption-led decisions with science-driven, customer-centric decision-making. Using advanced, retailer-built data science and AI, we optimise every assortment decision - connecting customer insight, commercial priorities, and real-world constraints.
Combine loyalty and EPOS data to understand customer behaviour at store level
Use impact science to quantify the commercial impact of every decision, balancing risk, opportunity, and performance
Generate AI-powered, space-aware recommendations optimised for customer and business outcomes
Align teams and suppliers around a single, actionable view of category performance
Get ranging decisions right first time
Make changes to your assortment with a clear view of how customers will respond, reducing the risk to sales and loyalty.
Simplyfying choice without sacrificing sales
At one Latin American wholesaler, discussions about range reduction had become subjective and difficult. dunnhumby used behavioural data to identify need states, reduce duplication, and uncover significant private label opportunities.
44% SKU reduction
99% sales retained
100% customer needs maintained
$3.6M private label opportunity
2-5%
like-for-like sales uplift from coverage optimisation
10x
average return on investment
50%
efficiency savings through automation
5x
reduction in planogram build time
Analyst recognition
A Representative Vendor in the 2024 Gartner® Market Guide: Retail Assortment Management Applications: Long Life Cycle Products
Thought leadership
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