Retail & CPG Expertise

About our Retail & CPG Expertise team

Our Retail & CPG Expertise team partners with leading retailers and brands as trusted advisors, working side by side to drive measurable success. Leveraging customer insights, our data platform, and AI‑powered decisioning, we help shape smarter brand and trade strategies.

You’ll lead client plans that deliver clear value and ROI, collaborating closely with merchants and CPG leaders to place the customer at the centre of every decision. It’s about turning data into action - and building lasting impact for our clients.

Hear from Rafael

"Over the past 12 years at dunnhumby, I’ve had the opportunity to help brands and retailers truly understand shoppers and turn data into meaningful growth. I started my journey here as an intern, and today I lead the team responsible for supporting industry partners within one of the largest retailers in Latin America. Together, we work across categories like FMCG, food, beverages, beauty, and pharma, transforming shopper insights into strategies that improve real experiences in-store and online.

Every day brings new brands, new challenges, and constant learning. dunnhumby has been an incredible school for me - and what excites me most is helping others build their own careers and make an impact here."

Rafael - Shopper Insights Manager

Hear from Becca

"Since joining dunnhumby in 2014, my career has been shaped within Insight, building deep expertise in how customer understanding drives tangible value and growth for CPGs in partnership with Tesco. Over time, I’ve progressed into leading insight teams across both Tesco and CPG environments, using strong relationships and collaboration to deliver impact at scale.

I work closely with Tesco and CPG stakeholders to understand their most critical customer and commercial challenges, translating insight into clear, actionable strategies that support better decision‑making, stronger plans, and sustainable growth. A core focus of my role is ensuring insight is not just delivered, but truly embedded shaping thinking, influencing priorities, and actively guiding plans across teams and categories."

Becca - Insights Client Success Director