End to End Retail Media
Build a retail media business that works as one
Retail media is most effective when it operates as a single system, not disparate channels, tech, and partners. Yet many retail media businesses are still built in silos, with onsite, offsite, and in‑store activity planned, sold, and measured independently. That fragmentation makes it harder to prove value, scale investment, and deliver consistent experiences for brands and shoppers.
When media efforts lack cross-channel alignment:
Brands struggle to see how different channels work together, and where value is created
Retailers see strategies fragment, limiting effectiveness and scalability
Measurement becomes inconsistent, weakening confidence and reinvestment
Shoppers experience irrelevant or poorly timed messages that feel disruptive, not helpful
We deliver end-to-end retail media by connecting insights, activation and measurement through a single, intelligence-led approach. Advanced analytics and closed‑loop measurement help retailers plan, activate, and optimise media consistently across onsite, offsite, and in‑store channels.Implemented holistically or in modular form within existing systems, the result is a joined up proposition that proves impact, scales effectively, and works for both retailers and brands.
Gain a holistic view of performance across the entire retail media estate
Set clear rules for how media is planned, priced, and measured across channels
Ground omnichannel strategy in customer needs, missions, and moments
Measure the incremental impact on sales and perception
Create consistent, high‑quality brand experiences across every touchpoint
Every channel, working together
Engage customers at every stage, across every channel, with consistent delivery and measurable impact.
Launching with impact in-store
When a new ice cream brand launched in the UK, it wanted a better understanding of who to target and how. dunnhumby helped it identify high-potential audiences, connect activations across channels, and focus the brand’s spend where it would deliver the greatest impact.
17% of total brand sales generated through launch
66% of customers new or lapsed in the category
95 million impressions delivered
Thought leadership
Contact us
Get in touch and discover how we can help you succeed by putting your customers first.