Media Measurement
Prove what retail media really delivers
Retail media might be one of the fastest growing forms of advertising, but it’s still too reliant on surface metrics. Clicks, impressions, and ROAS can provide an overview of performance, but real insight is only found in factors like causality, incrementality, and long-term impact. And with retail media now becoming a fully omnichannel activity, retailers are under growing pressure to help brands understand the truth about what it delivers.
Without the right measurement techniques:
Retailers can’t show which campaigns drove sales or audience growth
Performance can’t be compared consistently across different channels
It becomes harder to feed insights back into planning and campaign improvement
dunnhumby’s sophisticated closed-loop measurement capabilities link media exposure directly to real sales and shopper behaviours. Replacing surface level metrics and last-touch assumptions, our science-driven methodologies provide concrete proof about what happened and why. A single, unified view then connects performance across onsite, offsite, and in-store activity – ensuring a clear and consistent view of impact.
Link clicks and exposure to online and offline purchasing behaviours
Apply test-and-control methods to identify true incremental impact
Measure consistently across onsite, offsite, and in-store channels
Evaluate performance against advanced KPIs like sales uplift, iROAS, and CLTV
Get to the truth about what’s driving brand performance
Discover the root cause behind retail media results, with transparent measurement that links exposure to sales
10x
average return on investment
50%
efficiency savings through automation
5x
reduction in planogram build time
Thought leadership
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