London, 3 July 2026 | dunnhumby has been named as a leader in the QKS Group SPARK Matrix™: Retail Media Network and Monetization Platform, 2026, receiving a strong rating for technology excellence, customer impact, and its ability to connect loyalty, transaction, shopper behaviour, as well as media performance data across retail media.
Prakhar Bansal, Senior Analyst at QKS Group, said: “dunnhumby supports retailers with campaign planning, audience creation, activation, forecasting, measurement, and performance analysis across onsite, offsite, and in-store media environments.
“dunnhumby’s strength lies in helping retailers apply first-party customer intelligence to improve campaign relevance, strengthen brand collaboration, and link media execution more closely with sales impact and broader commercial outcomes. This makes dunnhumby particularly relevant for retailers seeking to scale retail media as a data-led, measurable, and commercially accountable growth business.”
Michael Shuh, Head of Retail Media at dunnhumby: “We are grateful for this Leader recognition which is a reflection of our sharp customer focus and deep media intelligence capability, alongside our distinct position in the market to build scalable media businesses by acting as the intelligence layer that connects all aspects of retail media.”
Umang Thakur, Vice President and Principal Analyst at QKS Group: "dunnhumby's approach reflects the growing demand for retail media platforms that go beyond campaign execution to support planning, audience intelligence, optimisation, and measurement. Its combination of first-party data capabilities, omnichannel activation, and closed-loop reporting positions retailers to build more mature, data-driven retail media businesses.”
QKS Group defines Retail Media Network and Monetization Platform “as a retailer's advertising platform that enables brands to reach specific audiences by activating the retailer's first-party shopper data to promote their products on the retailer's owned channels, including website, mobile apps, and physical stores, and off-site channels.”
About dunnhumby
The science of serving every customer. Together. At scale.
As the essential intelligence layer connecting the world’s leading retailers and brands dunnhumby helps businesses grow through faster, better decision making.
Sitting at the intersection of loyalty, media, and category management, dunnhumby helps to navigate complex and competing priorities. Combining AI-enabled science, software, and trusted advice, together with over 35 years of dedicated retail experience, dunnhumby is recognised as a leader in connecting customer insight and action to build loyalty, drive performance, and deliver results that last.
With offices in locations across Europe, Asia, Africa, and the Americas, dunnhumby works with iconic retailers and brands including Tesco, Walmart Data Ventures, Coca-Cola, Meijer, Procter & Gamble, and L’Oréal, to make smarter decisions today and tomorrow.
