Omnichannel Personalisation

Deliver consistent, behaviour-led personalisation across every channel

The opportunity

Customers move between store, app, and web without thinking twice. And they expect a relevant experience everywhere.

True omnichannel personalisation needs unified, real-time customer profiles, AI that decides in the moment, and seamless connection across every channel. That's a significant technical and operational challenge, which is why most personalisation efforts plateau at segments and rules.

When that happens:

Messages arrive too late to influence customer decisions
Experiences differ by channel rather than acting as a cohesive whole
Targeting relies on static segments rather than live behaviours
Personalisation stalls, because rules don't adapt over time

From data unification to real-time 1:1 experiences

Personalisation strategy

We map cross-channel customer behaviour, identify the highest-value personalisation opportunities, and design a strategy that aligns with your commercial objectives.

Real-time orchestration

AI-powered, real-time personalisation across every channel to unify customer data, apply predictive science to every interaction, and deliver the right content at the right moment.

Business case & modelling

We quantify the value of moving from segmented to 1:1 personalisation — basket size, conversion, promotional efficiency — so you can build the investment case with confidence.

Recommenders built for retail

Recommender models built for retail that increase basket size, improve product discoverability, drive promotional uptake, and reduce friction in the purchase journey.

Measurement & optimisation

Continuous A/B testing, performance measurement, and real-time ROI dashboards that bring unified customer insight and commercial impact into one view.

Expert execution support

Platform configuration, personalisation optimisation, and technical support, so your capability performs from day one and delivers increasing returns over time.

Our impact

30% Conversion Rate

From a South American retailer's personalised app coupons - twice the rate of print

4% Sales Uplift

An EMEA multi-banner's incremental gains from relevant promotions in their loyalty app

54% Conversion Rate

Customers add a full-price extra at checkout via a 'Have You Forgotten' recommender

Thought leadership

2 October ‘26

Cohesive? Or conflicting? Why your promo strategy may be working against itself

Learn how Promotion Mix Optimisation helps retailers maximise trade funds, align promotions and deliver better value for customers, brands and retailers.

12 August ‘26

Why promotions are the starting point for customer-first trade fund optimisation

Explore how Promotion Mix Optimisation provides a practical starting point for customer-first trade fund optimisation, from promotions to loyalty and personalisation.

23 July ‘26

Winning in agentic commerce is about describing products better than your competitors

Discover why detailed, accurate product descriptions are essential for winning in agentic commerce and how better product content helps brands outperform competitors.