Price
Pricing strategies designed to build loyalty and improve performance
Combining strategic services with AI-powered software, dunnhumby helps retailers define, plan, and execute effective pricing strategies. Using customer data, behavioural analysis, and retail expertise, we help you identify where to invest, how to structure pricing, and how to implement changes consistently across categories, stores, and products.
Identify loyal and price sensitive customers through segmentation
Cluster stores using behaviour and local competition analysis
Prioritise key value items based on customer importance
Set rules and automate pricing plans with one-click approval
Test, compare, and set pricing scenarios with full visibility
Clarity, consistency, and control over pricing decisions
Define pricing strategies based on customer behaviour, apply them consistently, and adjust your strategy rapidly as needs change.
9bn
data records processed a week
35+
years of experience in customer data
600bn
global retail sales analysed
+5.8 million
customers reached
Thought leadership
Contact us
Get in touch and discover how we can help you succeed by putting your customers first.