Promotion

Bringing planning, forecasting, and insight under one roof, dunnhumby Promotion is an end-to-end tool that changes the way retailers and brands plan, execute, and evaluate their promotional strategies. Enabling seamless collaboration with suppliers, Promotion helps teams build structured plans, predict outcomes before launch, and create optimal promotional strategies.

• Plan promotions collaboratively with brands using a shared calendar view

• Allocate promotions to the most appropriate marketing vehicle

• Forecast promotion and category performance – including cannibalisation

• Select promotion plans that minimise risk based on predictive outcomes

• Review historical performance to refine future strategies