Promotion
Plan, forecast, and refine your promotional strategy with precision
Bringing planning, forecasting, and insight under one roof, dunnhumby Promotion is an end-to-end tool that changes the way retailers and brands plan, execute, and evaluate their promotional strategies. Enabling seamless collaboration with suppliers, Promotion helps teams build structured plans, predict outcomes before launch, and create optimal promotional strategies.
Plan promotions collaboratively with brands using a shared calendar view
Allocate promotions to the most appropriate marketing vehicle
Forecast promotion and category performance – including cannibalisation
Select promotion plans that minimise risk based on predictive outcomes
Review historical performance to refine future strategies
Optimise your promo strategy with an insight-led approach
Plan, test, and refine your promotions with shared workflows, forward-looking forecasts, and deep insight into performance.
10x
average return on investment
2-5%
like-for-like sales uplift from coverage optimisation
50%
efficiency savings through automation
Thought leadership
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