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Report

2025 dunnhumby Retailer Preference Index – Convenience Channel Edition

8th October 2025
Four-minute read
2025 dunnhumby Retailer Preference Index – Convenience Channel Edition

The definitive ranking of America’s top-performing C-stores

Which convenience store retailers are best positioned for long-term growth—and what sets them apart?

Building on the success of the Retailer Preference Index (RPI) for U.S. Grocery, dunnhumby is bringing its industry-leading insights to the Convenience channel. The 2025 Convenience RPI is the only study that uniquely combines sentiment data from over 10,000 U.S. shoppers with performance metrics from the 40 largest convenience and 45 largest QSR retailers, recognizing the importance of not just the traditional but also the foodservice elements of the convenience store channel.

The result? A first-of-its-kind view into what drives both customer preference and financial performance in the convenience channel—helping retailers benchmark, prioritize, and grow.

In this report, you’ll discover:

  • Which convenience store retailers are best positioned for long-term market share growth—and why

  • How top convenience stores are positioned on foodservice, assortment, price, promotions, and experience

  • A special chapter comparing convenience stores against QSRs on specific foodservice levers

  • What today’s shoppers really value in a convenience store experience

  • How emotional connection fuels growth—and which brands are winning hearts

  • Strategic implications for retailers and suppliers looking to stay ahead in a rapidly evolving landscape


C-Store Retailers included​

76

Exxon

Love's Travel Stop

QuikTrip

Sunoco

7-Eleven

EZ Mart

MAPCO Mart

RaceTrac

Terrible's

Allsup's

Family Fare Quick Stop or Express

Maverik

Raceway

Texaco

ampm

GetGo Cafe + Market

Meijer Express

Refuel

Thorntons

APlus

GoMart

Minit Mart

Roady's

Tom Thumb

ARCO

Gulf Oil

Mobile

Royal Farms

Town Pump

BJ's Gas Station

Holiday Station

Murphy USA

Safeway Fuel Stations

TravelCenters of America

BP

Huck's

OnCue

Sam's Club Gas Station

TrueNorth Stores

Buc-ee's

HyVee Fast & Fresh Express

Pilot Flying J Travel Centers

Sheetz

Turkey Hill

Casey's General Store

Kroger Fuel Center

QuickChek

Shell

United Dairy Farmers

Chevron

Kum & Go

QuikTrip

Sinclair Oil

Walmart Gas Stations

Circle K

Kwik Shop

RaceTrac

Speedway

Wawa

Costco Gas Station

Kwik Trip

Refuel

Stewart's Shops


QSR Retailers included​

A&W Restaurant

Arby's

Arctic Circle

Barro's Pizza

Blake's LotaBurger

Bojangles' Famous Chicken 'n Biscuits

Burger King

Burgerville

Captain D's

Carl's Jr.

Charley's Philly Steaks

Checkers

Chicken Express

Chick-fil-A

Chipotle Mexican Grill

Church's Chicken

Cicis

Cook Out

Culver's

Dairy Queen Restaurant

Dave's Hot Chicken

Del Taco

Dion's Pizza

Domino's Pizza

Donatos Pizza

Dunkin' Donuts

El Pollo Loco

Firehouse Subs

Five Guys

Freddy's Frozen Custard & Steakburgers

Hardee's

Hungry Howie's Pizza

In-N-Out Burger

Jack in the Box

Jersey Mike's Subs

Jet's Pizza

Jimmy John's

Jollibee

KFC

Krispy Kreme Doughnuts

Krystal

Lee's Famous Recipe Chicken

Little Caesars Pizza

Long John Silver's

Marco's Pizza

McDonald's

MOD Pizza

Mountain Mike's Pizza

Old Chicago

Panda Express

Panera

Papa John's Pizza

Papa Murphy's

Penn Station East Coast Subs

Pizza Hut

Pizza Ranch

Pollo Campero

Popeyes Louisiana Kitchen

Portillo's

Potbelly Sandwich Shop

Qdoba Mexican Grill

Raising Cane's Chicken Fingers

Rally's

Round Table Pizza

Runza

Shake Shack

Slim Chickens

Smashburger

SONIC Drive In

Starbucks

SUBWAY

Taco Bell

Taco John's

Taco Time

The Habit Burger Grill

Tropical Smoothie Cafe

Wendy's

Whataburger

White Castle

Wienerschnitzel

Wings Etc.

Wingstop

Zaxby's Chicken Fingers & Buffalo Wings