Which QSRs are redefining growth, and what’s fueling their rise?
The quick-service restaurant (QSR) space is in the midst of a shake-up. Convenience-store chains are blurring boundaries, traditional players are fighting to hold ground, and the battle for customer mindshare is spilling into social media and branded merchandise. Some brands are winning big, others are falling behind.
The 2025 QSR Customer Value Proposition Report ranks 58 leading U.S. QSRs on how well their strategies position them for sustainable, long-term growth. Inside, you’ll uncover what separates the fastest-growing brands from the rest, and why the strongest value propositions matter more than ever. A convenience store is included in this ranking and considered a QSR if a clear majority of their shoppers use them as a meal destination.
In this report, we’ll uncover:
Which QSRs are best positioned for future growth, and what’s driving their advantage
How convenience-store chains are disrupting the traditional QSR playbook
The pillars that matter most for customer reach, loyalty, and emotional connection
The strategies top performers use to dominate, and why others struggle to keep up
Emerging trends shaping the next era of QSR competition
Retailers included in the RPI that are interested in receiving their individual banner profiles can speak with their dunnhumby account executive or contact dunnhumby at: https://www.dunnhumby.com/contact/
A&W Restaurant
Arby's
Bojangles' Famous Chicken 'n Biscuits
Buc-ee's
Burger King
Captain D's
Carl's Jr.
Casey's General Store
Checkers
Chick-fil-A
Chipotle Mexican Grill
Church's Chicken
Cook Out
Culver's
Dairy Queen Restaurant
Del Taco
Domino's Pizza
Dunkin' Donuts
El Pollo Loco
Firehouse Subs
Five Guys
Freddy's Frozen Custard & Steakburgers
Hardee's
In-N-Out Burger
Jack in the Box
Jersey Mike's Subs
Jimmy John's
KFC
Krispy Kreme Doughnuts
Kwik Trip
Little Caesars Pizza
Marco's Pizza
McDonald's
Panda Express
Panera
Papa John's Pizza
Papa Murphy's
Pizza Hut
Popeyes Louisiana Kitchen
Qdoba Mexican Grill
QuickChek
Raising Cane's Chicken Fingers
Royal Farms
Shake Shack
Sheetz
SONIC Drive In
Starbucks
SUBWAY
Taco Bell
Taco John's
The Habit Burger Grill
Tropical Smoothie Cafe
Wawa
Wendy's
Whataburger
White Castle
Wingstop
Zaxby's Chicken Fingers & Buffalo Wings