Since its inception in 2017, dunnhumby’s Retailer Preference Index (RPI) has been a key resource for U.S. retailers and brands, surveying over 10,000 shoppers annually to track customer preferences across 60+ grocery retailers. The latest RPI offers vital insights into the factors driving customer loyalty, with an emphasis on price, promotions, and rewards—key pillars for long-term success in an increasingly competitive market.
With projected slow grocery sales growth in 2024, the report highlights the importance of balancing quality and savings, especially as consumer focus shifts toward price sensitivity. The RPI methodology uniquely blends financial data and customer perceptions, providing actionable insights for retailers to improve their value propositions and competitive standing. The findings reveal that top-ranking retailers, such as H-E-B, Market Basket, and Aldi, are growing significantly faster than their lower-ranked competitors, who often struggle with value differentiation.
Retailers included in the RPI that are interested in receiving their individual banner profiles can speak with their dunnhumby account executive or contact dunnhumby at: https://www.dunnhumby.com/contact/
99 Ranch Market
ACME
Albertsons
Aldi
Amazon/Amazon Fresh
Bashas'
Big Y
BJ's Wholesale
Brookshire's/Super 1
Commissary
Costco
Family Fare
Fareway
Food 4 Less/Foods Co
Food City
Food Lion
Fred Meyer
Fresh Market
Fresh Thyme
Fry's
Giant Company
Giant Eagle
Giant Food
Grocery Outlet
Hannaford
Harris Teeter
H-E-B
Hispanic Grocers
Hy-Vee
IGA
Ingles
Jewel-Osco
King Soopers
Kroger
Lidl
Lowes Foods
Marc's
Mariano's
Market 32
Market Basket
Meijer
Natural Grocers
Piggly Wiggly
Price Chopper (NE)
Price Rite
Publix
Raley's (ROC)
Ralphs
Safeway
Sam's Club
Save Mart/Lucky
Save-A-Lot
Schnucks
Shaw's Supermarket
ShopRite
Smart & Final
Smith's
Sprouts
Stater Bros.
Stop & Shop
Target
Tom Thumb
Tops
Trader Joe's
Vons
Walmart
Walmart Neighborhood Market
Wegmans
Weis
Winco
Winn-Dixie