Bericht Retail Media: Lage der Branche Bericht 2022

27 July '22

Auf der ganzen Welt fließt neues Geld in die Lebensmittelbranche – und kein Cent davon kommt von den Shoppern.

Retail Media erlebt derzeit einen beispiellosen Anstieg der Investitionen. Im Jahr 2021 werden die Werbetreibenden ihre Ausgaben für Einzelhandels-Websites und -Apps in der EMEA-Region voraussichtlich um 55 % und in den USA um 38 % erhöhen.

Forrester prognostiziert, dass die globale Branche für Retail Media bis Ende 2022 rund 50 Mrd. $ wert sein könnte, und es gibt keine Anzeichen für eine Verlangsamung.

Aber was steckt hinter diesem beispiellosen Anstieg der Retail Media? Was sind die wichtigsten Treiber? Wer sind die Hauptakteure? Welche Kanäle verzeichnen das größte Wachstum und die meisten Innovationen?

Laden Sie unseren Bericht Retail Media: Lage der Branche Bericht 2022 herunter, um die am schnellsten wachsenden Mediennetzwerke für Marken und Agenturen kennenzulernen.

Laden Sie unseren Bericht Retail Media: Lage der Branche Bericht 2022

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