En todo el mundo, hemos visto el boom de Retail Media para el sector de la alimentación.
Retail Media está disfrutando de un aumento de la inversión sin precedentes. En 2021, se prevé que los anunciantes hayan aumentado su gasto en sitios web y aplicaciones de venta al por menor en torno al 55% en EMEA, y en un 38% en Estados Unidos.
Forrester predice que, a finales de 2022, el sector mundial de los medios de comunicación para el comercio minorista podría estar valorado en unos 50 Billones de dólares, y no hay indicios de que las cosas se ralenticen. Pero, ¿qué hay detrás de este aumento sin precedentes en Retail Media? ¿Cuáles son los principales motores? ¿Quiénes son los principales actores? ¿Qué canales están experimentando un mayor crecimiento e innovación?
Descargue nuestro informe Retail Media: State of the Industry report 2022 para conocer las redes de medios de comunicación de más rápido crecimiento para marcas y agencias
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Descargue nuestro informe Retail Media: Informe sobre el estado de la industria 2022
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31 March '22
