Índice de Preferencia de Retailers (RPI) – Farmacias en México 2022

14 June '22

El RPI de Farmacias Mexicanas de dunnhumby 2022 es la primera clasificación nacional de farmacias mexicanas que mide el sentimiento y el comportamiento de los compradores. En esta edición inaugural del RPI de Farmacias Mexicanas de dunnhumby, proporcionarmos a los Retailers, analistas y otros líderes de la industria una clasificación de las farmacias mexicanas, así como información sobre la opinión y el comportamiento de los consumidores frente a una amplia gama de tendencias del mercado.

Para este informe encuestamos a compradores que proporcionaron más de 3 mil calificaciones de 9 farmacias en México.

Entre algunos de los puntos que discutimos en este informe se encuentran:

Cómo el Covid-19 sigue afectando el sentimiento y el comportamiento de los compradores
Cómo un programa de lealtad moderno es imprescindible para las farmacias mexicanas

Nuestro objetivo: ayudar a las farmacias a comprender mejor a sus Clientes para ofrecer una propuesta de valor alineada con sus necesidades, ganar más viajes de compras e impulsar un crecimiento sostenible.

El informe incluye la evaluación de las siguientes farmacias:

Super Farmacia
Farmacia Benavides
Yza Farmacias
Farmacias Similares
Farmacia del Ahorro
Farmacia San Pablo
Farmacias Farmapronto
Farmacia Unión
Farmacias Gi

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