Índice de preferencia del retailer de alimentación en España 2020: Segunda Edición

25 November '20

El Índice de preferencia del retailer de alimentación en España (RPI) es un estudio a nivel nacional que clasifica a los 15 retailers de alimentación españoles más influyentes en base a cómo de bien satisfacen las necesidades del consumidor. Realizamos una encuesta online y obtuvimos un total de 2400 evaluaciones individuales. Nuestro objetivo era comprender mejor qué factores consideran más importantes los consumidores españoles a la hora de realizar la compra y dar respuesta a estas cuestiones centrales:

¿Qué factores influyen en los consumidores a la hora de decantarse por un retailer?
¿Qué retailers tienen un mejor desempeño en estos factores clave?
¿Qué pueden hacer los retailers para mejorar en estos aspectos?

Nuestro objetivo: ayudar a los retailers a comprender mejor a sus clientes para ofrecer una propuesta de valor que esté en alineada con sus necesidades, para ganar más viajes de compra impulsar un crecimiento sostenible

El estudio incluye evaluaciones de los siguientes retailers:

Carrefour
Mercadona
Dia
Eroski
Alcampo
Gadisa
Uvesco
Bonpreu
Ahorramas
Consum
Lidl
Alimerka
Coviran
Condis
El corte ingles

Para conocer más descargue una copia gratis del reporte. Si su compañía es parte del reporte y le gustaría tener un informe detallado de sus resultados contáctenos.

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