Próximamente | Retail Preference Index (RPI) – Canal de Autoservicio en México 2026

20 May '26

El Índice de Preferencia del Retail (RPI) es el estudio anual desarrollado por dunnhumby que clasifica a los retailers según las preferencias reales de miles de compradores. Basado en una metodología global aplicada en países como Estados Unidos, Canadá, Brasil, España, Colombia y México, el RPI combina factores de desempeno financiero declarado, percepción emocional y de comportamiento de compra para revelar qué retailers logran construir relaciones más sólidas y sostenibles con sus clientes.

Esta nueva edición, enfocada en el canal de Autoservicio en México, evalúa a 25 cadenas nacionales, regionales y digitales a través de una encuesta a 4,000 compradores mexicanos, cubriendo supermercados, clubes de precios, hard discounters y plataformas digitales.

La edición 2026 del RPI en México revela:

Quiénes son los 7 retailers líderes en preferencia del mercado mexicano de autoservicio y por qué cada uno se diferencia desde su ventaja competitiva.
Por qué el precio dejó de ser un diferenciador competitivo y qué dimensiones están ganando peso en la decisión de compra.
Cuáles son los factores más determinantes para los consumidores mexicanos a la hora de elegir dónde comprar sus productos de consumo.
Cómo la marca propia, el canal digital y la conexión emocional se están convirtiendo en las palancas estratégicas del retail organizado.
Qué riesgos enfrentan los retailers que se quedan en posiciones intermedias, “aceptables en todo y excepcionales en nada”.

Los 25 retailers evaluados en esta edición incluyen:

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Próximamente | Retail Preference Index (RPI) – Canal de Autoservicio en México 2026

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