El Barómetro de Preferencia del Retail España 2023 el único estudio en nuestro país que relaciona la conexión emocional del cliente con el desempeño comercial del retailer. A partir de encuestas a más de 4.000 consumidores y más de 10.000 evaluaciones, este estudio pretende dar respuesta a dos cuestiones principales: cuáles son los retailers preferidos por los españoles y cuáles son los factores de preferencia más importantes a la hora de elegir dónde comprar.
En la 5ª edición del Barómetro de Preferencia del Retail España podrás encontrar, entre otros insights:
Los rankings con los retailers de alimentación mejor valorados por los españoles tanto en tienda física como en el canal online, así como su evolución en los últimos 5 años.
Los principales factores de preferencia y qué retailers destacan más en cada uno de ellos.
Dónde están las mayores oportunidades para aquellos retailers que buscan diferenciar su propuesta.
Si quieres recibir información más detallada del informe, contacta con Salvador Di Deco: Salvador.Dideco@dunnhumby.com
Share article
Descargar el informe: Barómetro de preferencia del retail España 2023
We use cookies to enable website functionality, understand the performance of our site, and serve more relevant content to you. To read more about the cookies we use, please visit our Privacy Notice or Cookie Notice.
This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Cookie
Description
cli_user_preference
The cookie is set by the GDPR Cookie Consent plugin and is used to store the yes/no selection the consent given for cookie usage. It does not store any personal data.
cookielawinfo-checkbox-advertisement
Set by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Advertisement" category .
cookielawinfo-checkbox-analytics
Set by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Analytics" category .
cookielawinfo-checkbox-necessary
This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
CookieLawInfoConsent
The cookie is set by the GDPR Cookie Consent plugin and is used to store the summary of the consent given for cookie usage. It does not store any personal data.
viewed_cookie_policy
The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
wsaffinity
Set by the dunnhumby website, that allows all subsequent traffic and requests from an initial client session to be passed to the same server in the pool. Session affinity is also referred to as session persistence, server affinity, server persistence, or server sticky.
These cookies collect information in aggregate form to help us understand how visitors navigate to and through our website, for example how long customers spend visiting different pages and how often they return to our website. Google Analytics, Hotjar and Leadfeeder also helps our marketing colleagues to work out the effectiveness of our digital marketing campaigns.
Cookie
Description
CONSENT
YouTube sets this cookie via embedded youtube-videos and registers anonymous statistical data.
vuid
Vimeo installs this cookie to collect tracking information by setting a unique ID to embed videos to the website.
_ga
The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognise unique visitors.
_gat_gtag_UA_*
This cookie is installed by Google Analytics to store the website's unique user ID.
_ga_*
Set by Google Analytics to persist session state.
_gid
Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.
_hjAbsoluteSessionInProgress
Hotjar sets this cookie to detect the first pageview session of a user. This is a True/False flag set by the cookie.
_hjFirstSeen
Hotjar sets this cookie to identify a new user’s first session. It stores a true/false value, indicating whether it was the first time Hotjar saw this user.
_hjIncludedInPageviewSample
Hotjar sets this cookie to know whether a user is included in the data sampling defined by the site's pageview limit.
_hjIncludedInSessionSample
Hotjar sets this cookie to know whether a user is included in the data sampling defined by the site's daily session limit.
_hjSessionUser_{site_id}
A Hotjar cookie that is set when a user first lands on a page with the Hotjar script. It is used to persist the Hotjar User ID, unique to that site on the browser. This ensures that behaviour in subsequent visits to the same site will be attributed to the same user ID.
_hjSession_{site_id}
A Hotjar cookie that holds the current session data. This ensures that subsequent requests within the session window will be attributed to the same Hotjar session.
_hjTLDTest
To determine the most generic cookie path that has to be used instead of the page hostname, Hotjar sets the _hjTLDTest cookie to store different URL substring alternatives until it fails.
_lfa
This cookie is set by the provider Leadfeeder to identify the IP address of devices visiting the website, in order to retarget multiple users routing from the same IP address.
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
Cookie
Description
aam_uuid
Set by LinkedIn, for ID sync for Adobe Audience Manager.
AMCVS_14215E3D5995C57C0A495C55%40AdobeOrg
Set by LinkedIn, indicates the start of a session for Adobe Experience Cloud.
AMCV_14215E3D5995C57C0A495C55%40AdobeOrg
Set by LinkedIn, Unique Identifier for Adobe Experience Cloud.
AnalyticsSyncHistory
Set by LinkedIn, used to store information about the time a sync with the lms_analytics cookie took place for users in the Designated Countries (which LinkedIn determines as European Union (EU), European Economic Area (EEA), and Switzerland).
bcookie
LinkedIn sets this cookie from LinkedIn share buttons and ad tags to recognise browser ID.
bscookie
LinkedIn sets this cookie to store performed actions on the website.
ELOQUA
This cookie is set by Eloqua Marketing Automation Tool. It contains a unique identifier to recognise returning visitors and track their visit data across multiple visits and multiple OpenText Websites. This data is logged in pseudonymised form, unless a visitor provides us with their personal data through creating a profile, such as when signing up for events or for downloading information that is not available to the public.
gpv_pn
Set by LinkedIn, used to retain and fetch previous page visited in Adobe Analytics.
lang
Session-based cookie, set by LinkedIn, used to set default locale/language.
lidc
Set by LinkedIn, used for routing from Share buttons and ad tags.
lidc
LinkedIn sets the lidc cookie to facilitate data center selection.
li_gc
Set by LinkedIn to store consent of guests regarding the use of cookies for non-essential purposes.
li_sugr
Set by LinkedIn, used to make a probabilistic match of a user's identity outside the Designated Countries (which LinkedIn determines as European Union (EU), European Economic Area (EEA), and Switzerland).
lms_analytics
Set by LinkedIn to identify LinkedIn Members in the Designated Countries (which LinkedIn determines as European Union (EU), European Economic Area (EEA), and Switzerland) for analytics.
s_cc
Set by LinkedIn, used to determine if cookies are enabled for Adobe Analytics.
s_ips
Set by LinkedIn, tracks percent of page viewed.
s_plt
Set by LinkedIn, this cookie tracks the time that the previous page took to load.
s_pltp
Set by LinkedIn, this cookie provides page name value (URL) for use by Adobe Analytics.
s_ppv
Set by LinkedIn, used by Adobe Analytics to retain and fetch what percentage of a page was viewed.
s_sq
Set by LinkedIn, used to store information about the previous link that was clicked on by the user by Adobe Analytics.
s_tp
Set by LinkedIn, this cookie measures a visitor’s scroll activity to see how much of a page they view before moving on to another page.
s_tslv
Set by LinkedIn, used to retain and fetch time since last visit in Adobe Analytics.
U
Set by LinkedIn, Browser Identifier for users outside the Designated Countries (which LinkedIn determines as European Union (EU), European Economic Area (EEA), and Switzerland).
UserMatchHistory
This cookie is used by LinkedIn Ads to help dunnhumby measure advertising performance. More information can be found in their cookie policy.
UserMatchHistory
LinkedIn sets this cookie for LinkedIn Ads ID syncing.
VISITOR_INFO1_LIVE
A cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface.
YSC
YSC cookie is set by YouTube and is used to track the views of embedded videos on YouTube pages.
yt-remote-connected-devices
YouTube sets this cookie to store the video preferences of the user using embedded YouTube video.
yt-remote-device-id
YouTube sets this cookie to store the video preferences of the user using embedded YouTube video.
yt.innertube::nextId
This cookie, set by YouTube, registers a unique ID to store data on what videos from YouTube the user has seen.
yt.innertube::requests
This cookie, set by YouTube, registers a unique ID to store data on what videos from YouTube the user has seen.
19 October '23
