Índice de Preferência do Consumidor (IPCon) Brasil 2022

17 August '22

O Índice de Preferência do Consumidor (IPCon) 2022 é um estudo exclusivo da dunnhumby que analisa redes supermercadistas brasileiras de porte nacional e regional, no varejo físico e no digital e que avalia a capacidade dessas empresas em atender às necessidades de seus clientes em aspectos tangíveis e emocionais.

Nesta edição, contamos com mais de 10 mil consumidores entrevistados, em um total de mais de 17 mil avaliações de 47 redes supermercadistas brasileiras. Desta maneira, ampliamos o escopo da primeira edição do IPCon, que, durante o pico da Covid-19 em 2021, contemplou 38 varejistas e 6.800 respondentes, com mais de 10 mil avaliações.

Desenvolvido com o objetivo de entender melhor o mercado, o IPCon se propõe a responder perguntas importantes para o desenvolvimento do varejo supermercadista brasileiro:

O que leva uma empresa a ser preferida pelos clientes?
Quais supermercadistas se destacam na preferência dos consumidores e por que?
O que os varejistas podem fazer para melhorar seu desempenho?

Com isto, visamos ajudar os varejistas a entenderem melhor seus clientes e oferecerem uma proposta de valor que esteja em linha com suas necessidades, de forma que aumentem suas visitas às lojas, ao mesmo tempo que consigam obter um crescimento sustentável de seus negócios.

Este estudo inclui avaliações dos seguintes varejistas (por ordem alfabética):

Amazon
Angeloni
Assai
Atacadão
Atakadão/Atakarejo
Bahamas
Big BomPreço
Big
Bretas
Carrefour
Cidade Canção
Comper
Condor
Coop
Dia
DMA – EPA
Extra
Formosa
Fort
Gbarbosa
Giassi
Guanabara
Lider
Lojas Americanas
Magalu
Makro
Mambo
Mart Minas
Mateus
Maxxi
Mercado Livre
Muffato
Mundial
Nacional
Nordestão
Pague Menos
Pão de Açucar
Prezunic
Roldão
Sams
Savegnago
Sonda
SuperBH
Supernosso
Tenda
Zaffari
Zona Sul

Este relatório estará disponível para download em setembro. Inscreva-se para receber, em primeira mão, o relatório no dia do lançamento. Caso sua empresa faça parte do nosso relatório e queira receber informações complementares sobre o seu negócio, clique aqui para solicitar seu perfil de varejista personalizado.

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