Retail Media & Audience Targeting
Build retail media audiences based on real shopper behaviour
Retail media’s at its most effective when it reaches the right person with the right message at the right time. But to reach that level of precision, brands need to truly understand how customers shop – and that information isn’t something they always have access to. Retailer-owned insight can end up trapped in reports, meaning that audiences end up shaped by channel requirements rather than genuine intelligence.
When that happens:
Media spend ends up directed towards shoppers who’re unlikely to respond
Campaign plans miss or underinvest in high-intent audiences
Ad performance falls short of expectations, hampering growth
Combining purchasing and loyalty data, bespoke insights from expert data scientists, and an extensive suite of planning and analytical tools, dunnhumby helps brands get more from their retail media spend. From understanding their opportunities for growth to finding the best audiences for their products, we give brands everything they need to focus their investments where they’re likely to have the greatest impact.
See where sales are being lost and won across channels and segments
Identify which shopper groups offer the greatest commercial potential
Prioritise audiences based on their expected impact on sales
Focus media activities on the channels and shoppers most likely to deliver returns
Our solutions
Our solutions
Onsite Sponsored Ads
Deliver highly relevant native ads that match the right products to the right shoppers
Onsite Display
Run effective audience-led campaigns across a retailer’s digital estate
Digital Offsite
Use powerful first-party data to target key audiences away from a retailer’s digital store
Store Media
Create meaningful and effective campaigns that capture the attention of visitors
Direct to Customer
Deliver highly relevant rewards fine-tuned to a shopper’s specific circumstances
Bring clarity and focus to your retail media strategy
Use retailer-verified audiences to plan activity around how customers really shop, improving precision and maximising potential returns
Winning weekends with a connected approach to media
When a new ice cream brand launched in the UK, it partnered with Tesco and dunnhumby media to plan a data-driven, multichannel campaign - built on a precise understanding of its target shoppers, where to reach them, and what activity would genuinely grow the category.
11% sales uplift
18 million customer exposed to campaign
5.8 million customers reached
Thought leadership
Contact us
Get in touch and discover how we can help you succeed by putting your customers first.