Science & AI
Science without application is just theory. What makes dunnhumby different is how we put it to work. It’s the driving force behind our essential intelligence layer.
It’s how we turn billions of customer interactions into confident decisions, helping brands and retailers see more than just what people are buying, but why, and what they’ll want next.
Customer science is our foundation
We don't just build the science; we invest in, incubate, and partner with the pioneers who use it to transform the shopping experience. We combine advanced analytics and machine learning, testing them in the real world to understand behaviour, validate hypotheses, and measure impact, ensuring decisions are based on evidence.
AI as our accelerator
Across every touchpoint, assortment, pricing, loyalty, retail media, and demand forecasting, our AI helps turn customer science into action. Predictive targeting links digital ads with in-store screens for seamless omnichannel experiences. Price models close the perception gap before customers feel it. And loyalty programmes powered by AI don’t just retain customers, they anticipate what brings them back.
With all the buzz around AI at the moment, we want you to know exactly how we use it. Admittedly it’s a little complex because it’s not just one thing. We use a combination of approaches, tailored to each client, and backed by decades of real shopping data, to get to the right decisions faster.
Thought leadership
Contact us
Get in touch and discover how we can help you succeed by putting your customers first.