Wednesday, 30th July 2025 | 10:00 ET
Loyalty is no longer just about rewards -- it’s about creating seamless, personalized and emotionally resonant experiences that drive lasting value. In this session, we’ll explore what sets loyalty leaders apart and what practical steps you can take to transform your loyalty program into a true growth driver.
You’ll discover:
The 3 essential loyalty levers: personalization, omnichannel experience and organizational alignment
Real-world examples of loyalty in action, powered by AI and customer insight
A roadmap to assess your maturity and drive business-wide impact
Whether you’re refining your current strategy or starting fresh, this session offers a clear framework to help you move from loyalty theory to measurable results.
Speakers:
Debora Franchim, Director of Personalization and Customer Engagement
Richard Dawson, Global Head of Loyalty & Lifecycle
