Recorded on Wednesday, March 11th 2026 | 10:30 AM CST
Affordability is reshaping grocery.
It is now the dominant driver of consumer behavior and the single biggest factor determining which retailers will gain or lose long term market share.
In this exclusive webinar, we will unpack what today’s affordability first mindset means for grocery retailers across the spectrum, from value focused operators to premium positioned banners, and how strategic leaders are responding.
What You Will Learn
Why affordability has become the defining force in grocery decision making
How price perception, not just price, impacts long term share growth
The strategic implications for retailers at every positioning, including premium players
How midmarket and regional supermarket banners are adapting to intensified competition
Practical approaches to narrowing the price perception gap while protecting assortment and experience advantages
Featured Conversation
We will go in depth with Lorin Drake, Consumer Insights Strategist at Publix, exploring the real world challenges facing midmarket, regional supermarket banners in today’s environment
