Retail Media

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Retail media: the buyer’s view

This report uses insights from more than 300 brand marketing and media professionals across the globe and paints an open and impartial picture of the current retail media landscape.

How should we measure retail media in 2024?
Unlocking new opportunities with Digital Screens
An introduction to direct marketing
An introduction to experiential
An introduction to onsite retail media
An introduction to offsite retail media
An introduction to store media
Why AI-driven audiences are grabbing ad agencies’ attention
Unlocking the true revenue potential of retail media
Nine retail media terms every agency team needs to know
The dunnhumby Retail Media glossary
ROAS, realism, and retailer data: our media trends for 2023
The Diverse Appeal of Digital Screens
The six pillars of retail media success
How retail media helps CPGs tackle the impact of inflation
The power of personalisation for CPG brands